Bloys used the TCA platform to clarify. "There are no plans to dilute the HBO brand in favor of volume of programming — no one has come to us to ask us to not do what we do, which is curate excellence," he said, noting that the type of programming that HBO produces will not change. "What I heard in meeting with John is someone investing in programing which is music to our ears. One of our challenges in the past couple years working for Time Warner is that it was a corporate entity preparing itself for sale instead of one investing."
To drive the point home, Bloys added to laughs: "No one is asking us to take pitches for a Love Boat reboot."
Bloys' comments came less than 24 hours after Stankey had used another platform, AT&T's second-quarter earnings call, to address the swirl of critical press. Although Stankey gave the subject considerably less airtime, he, too, noted that the reports had not "effectively characterized what we are about." Although he failed to elaborate, he reiterated his plan to invest in HBO's output to grow its subscriber base and combat churn. "They've not been in a position to say yes to because of constraints on certain resources," he said. "And we're attempting to open up those constraints on high-quality top projects."