I don't care if EA wants to appease their shareholders. What annoys me about their conferences, specifically last year's, was their out-of-touch view of gamers. Last years press conference reeked of "How do you do fellow kids" filled with stream clips, and let's play style commentary all reek with what a bunch of businessmen "think" gamers want, rather than giving them what they actually want. That's the core of EA's problems, they rely more on market data and focus groups than actual creativity for many of their products, and when they try and pretend they understand or are in-tune with gaming culture, it always feels so fake. It's one thing to make a conference for shareholders and the media, it's another to use that as a platform to try and pretend you know genuine gamers when you really don't.