Though Steel Panther justify the songs
by saying they take aim at everyone equally (from Mexican folks to fat girls), comedy is most effective when it's not punching down. Mocking straight white horndogs in Spandex and Aqua Net is one thing—the members of Steel Panther are commenting on their own kind. But when the jokes instead sexualize and belittle marginalized groups, the facade of parody falls apart. There are potentially more serious consequences as well: "By disguising expressions of prejudice in a cloak of fun and frivolity, disparagement humor... appears harmless and trivial,"
writes Thomas E. Ford, a professor of Social Psychology at Western Carolina University. "However, a large and growing body of psychology research suggests just the opposite—that disparagement humor can foster discrimination against targeted groups."
This is why I can't accept comedy as an automatic shield for offensive language. Especially not in the rock world, and definitely not when it concerns the topic of gear. It is in these more technical circles of music that women and non-binary players have been most excluded. This exclusion extends to aspects as seemingly banal as the marketing of guitar pedals, whose titles occasionally reference female anatomy and misogynist slang (
the Camel Toe and
the Screaming Whore instantly come to mind). The "Pussy Melter" ad copy puts me in the front row ogling the hot male guitarist, where my only job is to get super wet while he shreds a sick solo. As if I don't play guitar—as if no women play guitar!
"Fifty percent of all buyers of new guitars in the last five years have been female," Evan Jones, Fender's head of marketing, told She Shreds in 2015. The future of the guitar and its associated effects gear is gender diverse, and companies are
starting to recognize that.