There are content creators. Not everyone is Logan Paul. If TV and movie writers, actors, and directors get to have a guild, why shouldn't the people behind Youtube channels? Some of these channels employ a dozen people or more who spend a great deal of time and effort creating content. And right now Youtube can act fairly arbitrarily in deciding to demonetize or remove videos. They should get to have some protections.
The problem is not that they shouldn't or couldn't have one but rather the guild or union is literally in no position of power to do anything. I'd assume legally youtubers are closer to independent contractors - freelancers than any type of traditional labor. In the US, I have no doubt this has already been investigated when Google first started sending out 1099-MISC forms and the IRS saw people making either the majority or a large sum of their money from youtube. I don't much EU law, but I wouldn't be surprised if it's similar (correct me if I'm wrong).
If the Feds are saying they're not employees how can this be anything but an uphill and most likely loosing battle?