I guess I don't know what your point is, if you look at the announcement thread on this forum of gaming enthusiasts there were people trying to get clarification on what it was exactly. Saying "not a good look" implies they are doing something nefarious or something, I don't see what the big deal is for being confused for 30 seconds.
I agree, on this forum there seems to be a lot of "concern" for MS that this will be the next Wii U.
We will see. I have a little more faith in the population, this is clearly the next xbox. Theres even videos of a young kid screaming "oh my god it's the new Xbox" in the crowd. A kid FFS, yet we have grown ups (i hope) on here extremely concerned over this name. lol