I feel they are in a hard place due to them pushing the release date. That was a huge mistake. Maybe theaters pressured them, I don't know.
They will lose so much money by releasing this digitally. I honestly think their best move is to release it next Spring even if it pisses some fans off.
Maybe they could be clever and come up with a way to make it up to fans somehow, free giveaways in theaters and the like.
This will probably be the first movie I actually buy like this, assuming I can actually buy it.
$20 to rent, $30 to own should be the model going forward. At most.