Means more like they won't be doing much business as other films take screens and attention
The biggest upcoming release will probably be Bumblebee (Jan 4th). It has slowed significantly in PS and looks to open in the 50m+ ish range but it could still break out, and a 50m start is damn good. Aside from that, China is typically very good about rewarding high PTA, so don't expect Aquaman at least to stay at that low theater count for too long. Spider-verse maybe not as much, but we'll see. If any of the films (or at least 2) break out it could fubar upper end dreams for Aquaman and/or SV.
Right now Aquaman andSpider-verse are projected for 4m and 3.4m in this upcoming packed weekend. Unless there is another big movie other than the upcoming Bumblebee, you should see some movement back in their favor after the weekend (and early weekdays)
I thought Aquaman got an extension until Feb?
Yeah I wrote the wrong month for some reason. My brain just saw Early Feb and remembered it end of Jan. MB.
I find China's box office so fascinating. Is there a reason movies have such quick runs in theatres there? (I know Aquaman debuted there before the U.S., but still).
Chinese theater chains are a lot more volatile to the whims of local managers who are constantly trying to min max their profits (who can blame them tbf). If I'm remembering right, there aren't the same equivalent screen/showing guarantees that you see in the west. There's a lot more screensskashing as a result.
Part of the quick runs has to do with volume of releases (unless the comparative numbers I'm looking at are wrong) remember how many people there are in China who can then support X amount more of films to a fast growing but still emerging market.
another part of it is that the film's we are paying attention to are imports, and there has traditionally been a tighter leash around them. As an example, basically any import films in December (used to be) basically unheard of.
China is also much more integrated to social media apps and user scores than we are in the west. Like a 9.3 on Maoyan (for Venom) probably helped draw a lot of business, but that also means that what's current gets more mind share in the moment.
