Looks idiotic.
It's not even clever or cool (no pun intended), it's just literally a penguin with an ice cube head.
Frankly it doesn't even look like it meshes with the distinctive "Pokemon style."
Compare that abomination to Piplup and Empoleon:
I mean. Sure, Piplup is my fave Pokemon of all time (Nobody can tell cuz I currently have a different Pokemon as a profile picture). But Eiscue looks really cute to me. Not as as cute as Piplup. But still cute.