Disney Lucasfilms should treat Star War's canon and even non-canon lore and continuity with respect. If the IP holders (or more specifically, the SW Story Group) themselves don't, the fans would think they are wasting their time and energy with your IP and move on to some thing else. Plenty of sci-fi IP out there to get yourself lost into. The Story Group should be stricter, more pro-active and more vocal. They should have the authority to refuse ideas from high profile creatives if said ideas has the potential to create problems for Star Wars lore and continuity. They give the impression that they're just a bunch of toothless care-takers of the IP judging from what we've seen in the Sequel Trilogy. Just to illustrate examples of the Sequel trilogy 'disrespecting' the lore and continuity:
- Introducing relativistic kill vehicles/projectiles into the lore as a major plot point that destroys the verisimilitude and consistency of space battles in a sci-fi universe dominated by blasters, lightsabers, energy shields, turbolasers and crossbows that shoot lasers etc. is how you would turn-off the wargaming fans of your IP (ie. ARMADA and REBELLION fans) and worse, make the majority of SW fans question the danger posed by Death Stars and Starkiller Bases and the tactics and sacrifices done by our heroes to defeat them.
- Messing around with the character development of beloved Original Trilogy characters was a big mistake. You fuck around with those OT characters means youre fucking around with the very foundation as to why most people become Star Wars fans in the first place. Why is TFA Han acting like a seedy, selfish smuggler like ANH Han? What happened to his character development at the end of ANH and in ESB? Why is TLJ Flashback Luke acting like his impulsive, prone to violence, Force-vision trusting version in ESB? What happened to his character development at the end of ESB and in RotJ? Continuity, anyone? Nothing says "I've wasted my time and energy into this IP" to a fan than seeing their beloved characters relapse into their old characterizations w/o proper setup or explanation. Show don't tell. In the movies themselves and not on some tie-in books. Their screentime and development is not something you should scrimp on.
- Acknowledge its existence, be inspired by it, adapt and improve stories from the non-canon Star Wars EU Legends to help streamline story creation whether its for a movie or a new book or a new series etc.. That's what your MCU stablemate has been doing and it comes with the side bonus of fans generating buzz, hype and excitement to themselves and non-fans.
That's enough criticisms for now. For something more constructive as in things that i want to see for Star Wars going forward:
- More variety in Force powers and Force-wielding affiliations. The existence of Force sensitives IS the defining characteristic of the Star Wars IP. The healthier they are story-wise, the better the IP will be. One of the key weakness of Star Wars EU for me was how similar story beats and key elements (and tech level) are regardless of era whether its KotoR, core or post-RotJ. This is because Star Wars continuity is dominated by diametrically opposed group of sword-wielding space wizards, Jedi and Sith. You could only do so much stories about Jedi's falling to the Dark side or Siths/Dark-side users being redeemed before it gets too repetitive. We need more Force-sensitives to serve as heroes and villains (or be backdrops to more mundane fighter pilots or slicers adventures) but we don't just need quantity (like lifting the Sith's Rule of Two), we also need variety. Druidic-Force sensitives, Technomancer-Force sensitives, Sado-masochistic Force sensitives, unaligned normal people Force-sensitives, Kreia-like nutso's wanting to destroy the Force etc. Since the post-RotJ timeline was rebooted and much of pre-Phantom Menace is a clean slate, i would suggest taking a look on DC' Sinestro Corps War as to how to expand your two faction dominated universe into 7 or more. Both fans and critics loved it (admittedly even Hal Jordan haters) and was quite profitable too.
- This is more of a self-mastubatory wishlist but do get more high profile authors to write post-Sequel trilogy books and adapt and improve them later for a movie trilogy or a series.
- Get Timothy Zahn to write a direct sequel to Rey's adventure (or Thrawn and Ezra if Filoni is not busy with them). Give him a blank check to chart the post-Sequel Trilogy direction of the IP. He is a talented writer and is a SW fan favourite even for the relapsed ones.
- Get Dan Abnett. You want someone to try new ideas or expand the horizons of your IP or attract non-SW fans, he is your guy. From WH40k to Marvel's space characters, dude has been table-setting plenty of successful (and profitable) stories for years.
- Get R.A. Salvatore . . . . ha, ha, i wish but the dude had a terribad experience writing SW books, he probably won't touch the IP ever again.