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What do you think Sony means when they say they will be "participating in hundreds of consumer events across the globe" this year?

vivftp

vivftp

Member
Oct 29, 2017
19,745
With the announcement that Sony would be skipping E3 this year they said:

"We will build upon our global events strategy in 2020 by participating in hundreds of consumer events across the globe. Our focus is on making sure fans feel part of the PlayStation family and have access to play their favorite content. We have a fantastic line up of titles coming to PlayStation 4, and with the upcoming launch of PlayStation 5, we are truly looking forward to a year of celebration with our fans."

So what do you think they've got planned? I'm thinking hundreds of manned kiosks setup around the world in stores and maybe other places, just like they did with the PSVR, but on a far larger scale. You'll be able to try out the DS5, experience the power of the PS5 and 3D audio via headphones in a quick session, which should help a lot of people who might have been on the fence about jumping to next gen.

I'm sure there will be tons of other fan expos and stage shows as well, but I think these manned kiosks will add up to hundreds of events.
 
Okabe

Okabe

Is Sometimes A Good Bean
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Aug 24, 2018
19,892
They will show up to the various lunches I have invited them to so we can talk about the Legend of Dragoon remake
 
Chaos2Frozen

Chaos2Frozen

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Nov 3, 2017
28,021
Assuming it's not PR speak, it probably just means hundreds of small events around the world.

As well as any other big event that is not E3
 
--R

--R

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Oct 25, 2017
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I think they will be participating in hundreds of consumer events across the globe
 
Xbox Live Mike

Xbox Live Mike

Prophet of Truth
The Fallen
Oct 29, 2017
2,434
USA
Maybe similar to the PSVR demo kiosks they had on set days at BestBuy. I thought it was really cool to have a demo with a Sony Rep to explain the benefits.
 
NinjaScooter

NinjaScooter

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Oct 25, 2017
54,113
It doesn't seem that difficult to interpret. They will participate in hundreds of consumer events across the globe.
 
Windu

Windu

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Oct 25, 2017
13,617
Probably a code for them getting out of the consumer electronics business. RIP Playstation.
 
SolidSnakex

SolidSnakex

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vivftp said:
lol, but hundreds of events do not exist. So this has got to be something they're going to be doing. The question is what will that something be?
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On the lead up to the PS4 didn't they do a bunch of portable demo stations around the world? I imagine that plays a role in what they're talking about.
 
IDontBeatGames

IDontBeatGames

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Oct 29, 2017
16,512
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Probably exactly what it states. They'll probably be sending a bunch of their exclusive games or games that they have exclusive marketing rights for out to different events where gamers can get on a line to play the demo of whatever games. This can go for different events like PAX, NYCC etc. Last year they had Iron Man VR and Predator Hunting Grounds @ NYCC(along with a statue of Sam from Death Stranding that people could take pictures with.). So, they'll probably be doing things like that across the globe at different events. It can also mean that for various events such as GDC, TGS and all of those game shows where different things get announced, that Sony could possibly announce a game or two at different game conferences. They can also bring back 'Road to Greatness' and possibly do another worldwide tour or something for gamers/consumers.

However, I don't think this means they won't have State of Plays or (maybe) a PSX within this year.
 
Darryl M R

Darryl M R

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Oct 25, 2017
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I think they are being literal. Didn't they do roadshows for PSVR?
 
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vivftp

vivftp

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Oct 29, 2017
19,745
NinjaScooter said:
"consumer events across the globe" is an incredibly vague term. Hundreds of whatever you want to fit in that description could easily exist.
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Yup, that's why I'm thinking the manned kiosk thing makes sense. It builds upon what they did with the PSVR and when all is said and done tens of thousands of people will get a chance to try out the PS5 before launch. If it's a great experience then the positive word of mouth will spread extremely quick.
 
IDontBeatGames

IDontBeatGames

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IMCaprica said:
They'll count tournaments and smaller conventions I bet.
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This too. I know Sony has sponsored events like SFV Tournaments and other fighting games so this will likely go under that 'consumer events' umbrella. I don't think they were being literal in terms of the number but there's a lot of "consumer events" that they can be at.
 
DrEvil

DrEvil

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Oct 25, 2017
2,628
Canada
Likely this includes all the random pop-up displays at shopping malls and airports that they seem to love doing.
 
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vivftp

vivftp

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Oct 29, 2017
19,745
SMD said:
How small do you think the planet is? There are always events in some part of the world, probably in the tens of thousands directly related and hundreds of thousands tangentially related to gaming.
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Hey if you've got a list then I'd be happy to see it :)

I tried doing a search to figure out how many gaming related events there are globally each year but it doesn't seem like anyone's really compiled a proper list.
 
androvsky

androvsky

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Oct 27, 2017
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vivftp said:
lol, but hundreds of events do not exist. So this has got to be something they're going to be doing. The question is what will that something be?
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Are you sure? All over the world, over the course of the year, you don't think there's a hundred video game consumer events where Sony might have a booth?
 
Murasaki

Murasaki

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Oct 25, 2017
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10 Events in London. 2 Between Scotland and the benighted North. The land of my fathers can go whistle. Disabled peeps could watch E3, not so easy to roll up to whatever Sony thinks will replace it -_-
 
Combichristoffersen

Combichristoffersen

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Oct 27, 2017
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I think it means Sony are gonna walk out on stage, dick in hand, and tell the crowd to suck it because Sony bought the Silent Hill IP and are bringing Silent Hills back exclusively for PS5.

Or it means they'll appear at trade shows, put up kiosks, appear at fighting game tourneys etc.
 
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vivftp

vivftp

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Oct 29, 2017
19,745
androvsky said:
Are you sure? All over the world, over the course of the year, you don't think there's a hundred video game consumer events where Sony might have a booth?
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Not that I've been able to find based on my searches. Like I said above, if anyone is able to point me towards a list then I'd be happy to take a look :)
 

HockeyBird

Member
Oct 27, 2017
12,585
Some guy in a Sony polo setting up a table at a student center at a college probably counts as an "event".
 
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vivftp

vivftp

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Oct 29, 2017
19,745
SMD said:
I have no idea how you'd get such a list, they're run by different companies and bodies but if you think that every major city will have at least one consumer electronics event a year then it's really not a stretch to assume that Sony will try and have a presence.

Wiki has this list but I have no idea how extensive it is: https://en.m.wikipedia.org/wiki/List_of_gaming_conventions
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And there we go, thank you. I stand corrected, there are potentially hundreds of events globally they could participate in :)

Still, I think the koisk thing is probably what they're going to be doing.
 
gnexus

gnexus

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Mar 30, 2018
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Some PS5 reveal event with some select theater screenings that have some free swag involved. I think they did that back in 2014 for E3.
 
hydruxo

hydruxo

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Oct 25, 2017
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Basically anything where they're showing off PlayStation products to the public is probably considered a consumer event to them. Kiosks, demonstrations, launch parties, a handful of conventions, etc. So "consumer events" is just a broad and vague term for them to fit it all in.
 
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vivftp

vivftp

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Oct 29, 2017
19,745
SMD said:
It doesn't have to be gaming focused, I went to a technology exhibition once and they had loads of PlayStation stuff alongside 3DTVs and VR tech demos. I'm not even in the industry, just living in a major city means you're exposed to a huge variety of conferences and expos you didn't know existed. For example, if you're in a big city, I bet you'll have one about cement.
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What is this malarkey...


Well I'll be...

😲
 
Estarossa

Estarossa

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Oct 25, 2017
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I'm thinking since Sony is transitioning to a third party publisher that they will be showing off some of the first party ports at Nintendo and MIcrosoft's events.
 
LuigiV

LuigiV

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Oct 27, 2017
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Well I figure they mean they'll either:
A) be participating in a lot of small local expos, not just the big ones.
B) be setting up there own demo stations in shopping centres around the world.
C) be doing a combination of both the above.
 
ElephantShell

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Big PlayStation meeting sometime this year, hold viewing parties in hundreds of theatres around the world like they've done for conferences in the past, each is an "event" = hundreds of events.
 

Allforce

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Oct 25, 2017
2,136
A "consumer event" to a company the size of Sony can mean dozens of different scenarios so it's not outrageous for their extremely-well-funded-PR-team to come up with that claim and their extremely-well-funded-legal-team to sign off on it as airtight.

A "consumer event" can be anything from a kiosk at a mall or Best Buy to PR reps showing up on a local morning AM radio/tv show across dozens and dozens of US markets to doing a booth at Tokyo Gameshow.
 
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