• Ever wanted an RSS feed of all your favorite gaming news sites? Go check out our new Gaming Headlines feed! Read more about it here.

What is the biggest brand in Gaming?

  • Nintendo

    Votes: 1,543 61.1%
  • Playstation

    Votes: 1,058 41.9%
  • Xbox

    Votes: 46 1.8%
  • League of Legends

    Votes: 101 4.0%
  • GTA

    Votes: 236 9.3%
  • FIFA

    Votes: 110 4.4%

  • Total voters
    2,526

Thatguy

Banned
Oct 27, 2017
6,207
Seattle WA
Franchises - Nintendo
Consoles - Sony

If Nintendo was only a hardware maker and had no franchises or dev studios their hardware would sell very poorly I think. Sony gets all the high end 3rd party content so they don't need internal devs as much. But the real answer is PC.
 

Crumrin

Banned
Feb 27, 2020
2,270
PlayStation and Nintendo are both colossal and extremely influential brands, the numbers are there to back them up. Both have their merits and shortcomings, they have different approaches and aim for different demographics, you really can't tell which one is the biggest. People saying "it's not even close" are being disingenuous or are living inside a bubble.
 

ByWatterson

▲ Legend ▲
Banned
Oct 28, 2017
2,302
Nintendo. By far the most cross-generational appeal and multi-media potential.

If I said we should have a Nintendo theme park, or a Nintendo Cinematic Universe, or Nintendo Legos, etc., most would say, "That makes sense." No other brand has that kind of broad appeal.
 

EscoBlades

Banned
May 31, 2019
73
Toronto
It is incredibly funny (read odd) to me that people seem to think 'Playstation' is a bigger brand than Nintendo, when on the list of the 100 best global Brands, Nintendo is the only standalone videogame company in the top 100, and last year, its brand value jumped by more than the whole of SONY (let alone Playstation as a product sub division of Sony).

And that is not even considering all the brand recognition, strength and global goodwill Nintendo had prior to that point, over the last 3 decades at least.

Like it isn't even remotely close.
 
Oct 27, 2017
42,700
People in here really think Playstation is as big a gaming brand as Nintendo just because Sony's systems have sold more? And some people think Playstation is synonymous with gaming? People who know nothing about gaming have heard of Nintendo whereas there are probably people who know Sony and have don't recognize Playstation
 

OmniStrife

Member
Dec 11, 2017
1,778
I think Zelda is a weird case in which its iconography has a stronger brand than the games themselves. Any Joe on the street can tell you that the Triforce is "that video game thing." There are people with Triforce tattoos that have never played Zelda. It's a nearly universally recognized symbol.

While that's on some level a failure to fully capitalize on Zelda as a brand, that is still some impressive brand penetration.
No they won't my mom and dad won't have clue, but they sure know what Mario and Pikachu are, I'd say Minecraft is also bigger than Zelda.
 

Hzsn724

Member
Nov 10, 2017
1,767
My mom calls my Xbox "your PlayStation." I think most non gamers call them PlayStations regardless of what it is. Just like they all used to be called "a Nintendo."
 

GymWolf86

Banned
Nov 10, 2018
4,663
i think nintendo is still the biggest.
everyone knows mario or pikachu, nobody knows who the hell arthur morgan or nathan drake are...
 
Oct 25, 2017
6,023
It is incredibly funny (read odd) to me that people seem to think 'Playstation' is a bigger brand than Nintendo, when on the list of the 100 best global Brands, Nintendo is the only standalone videogame company in the top 100, and last year, its brand value jumped by more than the whole of SONY (let alone Playstation as a product sub division of Sony).

And that is not even considering all the brand recognition, strength and global goodwill Nintendo had prior to that point, over the last 3 decades at least.

Like it isn't even remotely close.
Sony is above Nintendo in the link you posted? And if you read the description for their rankings you'd see that they're not counting PlayStation as a separate thing but putting it under Sony as a whole. So for their 2015 rankings it says a whole bunch of other stuff and also:
But it's the PlayStation 4 (PS4) that's proving to be Sony's 2015 success story. It's on course to outsell the celebrated PS2, and the gaming division turned a healthy profit. Now with a dedicated ecosystem of cloud-based games (PlayStation Now), TV (PlayStation Vue), and music (Spotify on PlayStation Music), along with a virtual reality headset in the pipeline (Project Morpheus), the PS4 will offer more. Connecting these services to the console positions the brand to own a greater share of consumers' entertainment choices.
source: https://www.interbrand.com/best-brands/best-global-brands/2015/ranking/sony/
 

IOTS

Member
Dec 13, 2019
805
It is incredibly funny (read odd) to me that people seem to think 'Playstation' is a bigger brand than Nintendo, when on the list of the 100 best global Brands, Nintendo is the only standalone videogame company in the top 100, and last year, its brand value jumped by more than the whole of SONY (let alone Playstation as a product sub division of Sony).
Those charts are purely based on revenue.
We are talking about mindshare on how much the brands have penetrated into the public knowledge.
 
Oct 25, 2017
2,644
I suspect there may be a demographic divide in the responses, mainly split along age (not just how old you are but also the people you interact with and know) and secondarily, a distant second, by region.

The thing you have to remember about the PlayStation is that as dominant as the PS2 was as the de facto combination DVD player for a gigantic market back in the day, it arrived in what was already an established specialist market and never commanded an outsized dominance on its own. In the PS1 era it entered a field where the perceived rivalry was between Nintendo and Sega. It has never had the field to itself. Meanwhile, if you're old enough to have any memory at all of the eighties and nineties (at least in countries where consoles were a thing at all), you remember a time when people with zero personal, direct experience with video games used "Nintendo" synonymously to mean all games. There was a time when the brand was practically genericized, even in regions where Sega was going toe-to-toe with it. Those people is still around and kicking, and old habits die hard. And I've never known that to be the case with the PS line.

To its credit, the PlayStation does have the distinction of being name-dropped in the Harry Potter books, which will likely still be read in a hundred years when the current paradigm of video game consoles is long gone.
 
OP
OP
plow

plow

Member
Oct 28, 2017
4,640
Those charts are purely based on revenue.
We are talking about mindshare on how much the brands have penetrated into the public knowledge.

And they are also Contradicting what He is saying since according ti this Sony has Double the market value. And it's surely not because of Xperia.
 

ShiningBash

Member
Oct 29, 2017
1,416
Very funny to see peoples' console biases come into this. Seriously, Playstation? Regardless of what you think of their consoles they do not even come close to the mainstream brand recognition that Nintendo has.
Why you believe the top selling home console manufacturer since 1995 isn't well-known is beyond me. It helps that they've been using the same name for 25 years, which is recognized globally.
 

McScroggz

The Fallen
Jan 11, 2018
5,971
If we are talking purely gaming I would give a very slight edge to PlayStation. However the overall most recognizable brand has to be Nintendo right? Pokemon movies and tv shows and the TCG is almost by itself as recognizable as PlayStation. Then when you add in the rest of the legacy Nintendo franchises (Mario, Zelda, Kirby, Donkey King, Metroid, etc.) and how much merchandise they make for it, I kind of feel like it's not even close.
 

monmagman

Member
Dec 6, 2018
4,126
England,UK
Up to 21 for Xbox now.....I asked before so I'll ask again to anyone who voted Xbox.....what's your reasoning.
I'm not being a dick here,I'm interested to know.
 

Cactuar

Banned
Nov 30, 2018
5,878
Thread's already done. Pokemon is more powerful than Disney, and Mario isn't too far down on this list either, Nintendo is the platform for both of them.


EDIT: Are you guys serious about Playstation right now, or is that just your preferred platform? Number 1 gaming post on IG doesn't mean squat when it comes to pure cashola and mindshare.

You do realize when it comes to "pure cashola and mindshare" Sony makes more money off PSN alone than Nintendo and Microsoft's entire gaming divisions, right?
 

Calamari41

Member
Oct 25, 2017
7,097
I have to imagine it's Mario.

You can take almost any game midway through development and convert it to a Mario skinned game and it will sell millions more than it otherwise would have, without changing anything else. This has been the case for 30 years.

GTA and Minecraft sell more than individual Mario games, but could you just make a GTA board game and have it sell ten million? A Minecraft racing game?
 

Oghuz

Banned
Oct 27, 2017
4,897
Yes and i'm saying that 'Playstation' as a brand is not anywhere near the level of global recognition 'Nintendo' has.

I believe I saw an article somewhere that stated that according to a survey Playstation was the most recognized gaming brand in the UK followed by Nintendo. That is only one country, but I'm willing to bet that Playstation would come out on top in many other countries as well.
 

Joffy

Member
Oct 30, 2017
1,153
I don't think I could split the difference between Nintendo and PlayStation right now, although the monster that is GTA is a good shout. League of Legends isn't even close. Humongous playerbase but precious few of the general public would even have a clue what it is, at least here in the UK.

Steam absolutely should be in the poll though
 

Lobster Roll

signature-less, now and forever
Member
Sep 24, 2019
34,313
Japanese Prime Minister dressed up as Super Mario to show off the japanese Olympic Games candidacy to the whole World.

sport-preview-shinzo-abe.jpg
Absolutely shocking that they chose to dress him up as "Mario" for the Tokyo Olympics over first-party characters from Sony like Nathan Drake, Joel, or Aloy. Why choose Mario over those internationally recognizable icons? Who the hell is "Mario" anyways? Never heard of him.
 
Oct 27, 2017
2,165
I think Nintendo has the widest reach and most appeal even if the audience doesn't always show up, but that's just part of having a large casual audience that only come to the party when they get an invitation. For Nintendo it sometimes is riding on a single game being released, like Animal Crossing. Where as Playstation ultimately has a smaller reach, is not as heavily dependent on individual franchises and I feel they have a more consistent and dedicated customer. Let's put it this way. One is getting a theme park, the other isn't. It's really not that hard to figure out.
 

mopinks

Member
Oct 27, 2017
30,559
I believe I saw an article somewhere that stated that according to a survey Playstation was the most recognized gaming brand in the UK followed by Nintendo. That is only one country, but I'm willing to bet that Playstation would come out on top in many other countries as well.
it's definitely no secret that the UK is firmly Playstation Country
 

Pancracio17

▲ Legend ▲
Avenger
Oct 29, 2017
18,695
Nintendo is basically gaming's disney, their mascots are way too recognizable to not be the biggest brand.
 

ShiningBash

Member
Oct 29, 2017
1,416
It is incredibly funny (read odd) to me that people seem to think 'Playstation' is a bigger brand than Nintendo, when on the list of the 100 best global Brands, Nintendo is the only standalone videogame company in the top 100, and last year, its brand value jumped by more than the whole of SONY (let alone Playstation as a product sub division of Sony).

And that is not even considering all the brand recognition, strength and global goodwill Nintendo had prior to that point, over the last 3 decades at least.

Like it isn't even remotely close.
I think which is "bigger" depends upon how you're measuring it. Those two lists you cite speak to Nintendo's marketability, which Playstation doesn't have in the same way. If you went to a top marketing exec and asked who would you rather sell a product for, they'd probably say Nintendo.

Having said that, Nintendo has a muted presence in Latin America and Africa, which is not the same case for Playstation. That's a huge section of the world where people aren't familiar with Nintendo in the way that they are with Playstation. Add in the fact that Nintendo's biggest property (Pokemon) isn't universally understood to part of Nintendo, and I think there's a strong argument that Playstation is the "bigger" brand.
 

n00bs7ay3r

Attempted to circumvent ban with an alt-account
Banned
Aug 21, 2018
1,159
Why you believe the top selling home console manufacturer since 1995 isn't well-known is beyond me. It helps that they've been using the same name for 25 years, which is recognized globally.
I am not saying it isn't well-known. I am saying it is not as well-known as Nintendo. Every single person who has an interest in gaming knows what a PlayStation is. Nintendo has brand recognition that far exceeds its gaming fanbase.
 

IOTS

Member
Dec 13, 2019
805
And they are also Contradicting what He is saying since according ti this Sony has Double the market value. And it's surely not because of Xperia.
Those charts are not a good indicator at all. Or does someone want to argue GE's technology or Citi are better known brands than Playstation and Nintendo?
 

Celine

Member
Oct 26, 2017
5,030
Absolutely shocking that they chose to dress him up as "Mario" for the Tokyo Olympics over first-party characters from Sony like Nathan Drake, Joel, or Aloy. Why choose Mario over those internationally recognizable icons? Who the hell is "Mario" anyways? Never heard of him.
The impressive part is that when they had to think to a japanese made property to associate to the head of one of the biggest Country in the World to show off Japan to people around the globe, it was chosen a Nintendo's character over any other brand produced by other japanese companies in any field, not just videogames.

The equivalent for USA would be Trump dressing up like Mickey Mouse or something like that.
 

mael

Avenger
Nov 3, 2017
16,764
This is what people talk about when they talk about weird Sony bias on this board.
 

Brewster123

Self-Requested Ban
Banned
Oct 25, 2017
1,456
Charlottesville, VA
Yeah I'm gonna go with Nintendo just for Mario and Pokemon. The mindshare those two ips have in the casual audience is unrivaled by any other ip save for minecraft, fortnite, maybe some of the sports games like FIFA or Madden.
 

Pancracio17

▲ Legend ▲
Avenger
Oct 29, 2017
18,695
Yeah I'm gonna go with Nintendo just for Mario and Pokemon. The mindshare those two ips have in the casual audience is unrivaled by any other ip save for minecraft, fortnite, maybe some of the sports games like FIFA or Madden.
Eh, do FIFA and Madden really count? Theyre more extensions of the sports brands like the NFL and... FIFA than gaming brands.
 

mael

Avenger
Nov 3, 2017
16,764
And what a weird poll!
So you bundle all Nintendo brands in one slot, all Sony brands in another and then there's lol that has its own spot.
There's GTA all alone despite it probably not being anywhere near one of the brand bundle (and also dismiss the fact that R* make very similar games that are basically GTA in a different setting so is RDR part of GTA brand or not?)
Valve is nowhere to be seen despite being probably the biggest platform out there.
There's the random acknowledgement that sports games exist too.
So hmmm, yeah not a fan of this poll.