I just can't see it like that, the goal is to win a match not to just play it, the only way it could be fun is if the person enjoys losing
Even if you're playing competitively, the goal is to improve, not to win. Usually the best way to improve is by losing to better players. All my most satisfying fighting game play sessions were getting destroyed by top players, but using that as an opportunity to learn from them and get better. That's much more satisfying than running off long streaks against worse players.
I don't enjoy losing - I enjoy improving. If you can't find joy in getting better by playing better players, you don't have the right mindset.