Yeah, today was a tasty bite and now, the wait for a full reveal is easier.
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What’s going on with Sony’s communication since mid 2018 ?
- Thread starter Deleted member 35598
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Yeah, today was a tasty bite and now, the wait for a full reveal is easier.
I am actually really confident they are just waiting for TLOU2 to release to announce PS5. Which means PS5 reveal at PSX 2019 after TLOU2 launch in October, riding the momentum the game will give to Sony.
Think ppl might be jumping the gun. They basically missed one psx and judging by the previous years psx that was a good idea.
If they are completely radio silent through e3, gamescom, psx, etc. with zero service or game announcements perhaps you can start the concern trolling haha
If they are completely radio silent through e3, gamescom, psx, etc. with zero service or game announcements perhaps you can start the concern trolling haha
I think he's actually great at it, or at least I really enjoy his presentation style, but he's publicly talked about how much he stresses out about it. So I think they'll avoid these presentations unless they have major stuff to announce, basically.
OP
OP
I don't think anybody is surprised Sony is changing Communication strategy. I think what we're surprised about is the lack of concrete and visible aspects of that change. In 1 year the only major things we've seen are "State of Play" and the Wired article. That's not much to replace the PSX, E3 and the other press conferences...
If the intent of that Communication strategy change was to save money, then ok I get it. But do we have any evidences this was the intent ? Do we have drastic cuts in marketing or communication budget for the current fiscal year ? Or did the communication/marketing spendings have been allocated elsewhere ( more digital ? ) ? If it's the case, then where ? Maybe State of Play is part of it, but we haven't seen much so far and I think it's fair to wonder what is going on.
I disagree about the impact of the Wired interview. Yes you have buzz on all videogames forum. I mean those are the first PS5 specs details, of course ALL gaming forums and websites would be all over it. However, you don't see any buzz in the mainstream media. An interview with Wired will never have the same impact as an Event. If an interview was as effective as an event why the Apple, Google, Tesla, and all tech giants would bother with live Events then ?
December 4th is the 25th anniversary of PlayStation. They are saving up, it's the calm before the storm.
Feels like they are readying up a loaded gun for when they are ready to properly reveal the thing. The question is, when will they fire?
They are usually in the first week of December and the 4th will be a Wednesday.
But what about the Keighley awards? XD
They are usually in the first week of December and the 4th will be a Wednesday.
It's not like them doing this excludes an event. They're obviously going to do a big reveal when the time is right. But this gets gamers talking about it right now. It gets them hyped about it. Then when the time is right they'll do a proper reveal that more mainstream press pickup on. And that will still appeal to gamers because we'll obviously see games and get specific tech details.
You think multi-billion corporations are gonna reward websites with an official interview when said website threatens them with a leak? Lmao.
PS5 is going on. This gen is ending.
lol. This is nonsense.
This is so dumb lol.
Standard Sony (and virtually every other company) procedure forever has been that they don't comment on rumors or speculation.
Why spend a ton of money on an event when you can fly Wired out for a little interview and drop some mega-deets? Like they just beat MS to the punch and MS didn't even know the fight had started yet. Now everything MS does is "in response" to Sony.
Definitely not.
You post this like Sony isn't going to have a formal PS5 reveal event. They will. They just didn't need to wait until E3 or a traditional date to deceminate this information. That's not how information has to spread in 2019 to be effective. I also didn't say this was a cost saving move, but it probably achieved the same result while foregoing the cost of an E3 stage presence and gets them removed from the noise of that event. They have complete mindshare today and in April talking about their console.
Here are the places covering the Wired article today after 5 seconds of DuckDuckGo search:
Variety
Daily Mail
MSN News
The Verge
BBC News
Fortune
Esquire
CNET
The Independent
Forbes
What more 'mainstream' coverage do you think early details about a video game console more than a year from release that this isn't reaching?
But the full reveal will have buzz in the mainstream media.
Today was a first look for the fans and gaming media.
They are getting info out to more outlets than something like a Digital Foundry would. This is smart to generate overall buzz with all potential consumers. The hardcore will get their true reveal closer to launch with specs, deep dive, etc.
The article isn't intended for most consumers. It's intended for the more hardcore crowd which includes places like Era obviously. You get three buzz out there amongst the big time gamers and that can build up or even lead hype among the general audience as friends tell friends about the crazy stuff Sony wants to do with the PS5.
The same thing that happens before a new gen. Can't say too much coz it could hurt current EOL sales. For example: Nintendo between March 2015 and October 2016.
With the PS5 announcement today we're sure to get more and more from them
Honestly Dreams Full release + Concrete Genie might be their only fall 2019 games and everything else 2020 for PS4/PS5 dual launches so they've got to be tight lipped for now
With the PS5 announcement today we're sure to get more and more from them
Honestly Dreams Full release + Concrete Genie might be their only fall 2019 games and everything else 2020 for PS4/PS5 dual launches so they've got to be tight lipped for now
I feel it makes sense. E3 is pointless with nothing new to show. updates on medievil and last of us are better demo'd elsewhere imo. They don't have hardware yet and they've shown their stage worthy cards regarding software. MS either have a boatload of exclusives to announce or they're announcing their next gen system...if neither happen and you just get a new Forza, an update on halo and some gears 5 footage I'd argue they should probably have skipped it too. But that's the reality of a generation coming to a close.
As for the partial spec announcement. I think that is entirely tactical. They're positioning themselves as first. If MS announce similar features the mindset will be "Sony announced that a month ago" I honestly just see it as them pissing on MS's bonfire...which feels doubly true with Google's stadia announcement which also beats MS to the punch for streaming...that is of course assuming MS intend to announce hardware this year.
As for the partial spec announcement. I think that is entirely tactical. They're positioning themselves as first. If MS announce similar features the mindset will be "Sony announced that a month ago" I honestly just see it as them pissing on MS's bonfire...which feels doubly true with Google's stadia announcement which also beats MS to the punch for streaming...that is of course assuming MS intend to announce hardware this year.
I really don't see why an interview in a magazine is any lesser than a conference. The information doesn't change. By comparison, the PS4 Pro reveal was awful.
They're clearly not ready to show the games they're working on for the console yet, we're still over 12 months away from it's most likely launch date. There really seems to be some weird needy attitude that these game companies should be constantly communicating with us and I can't say I understand it.
In terms of Sony, last week we got name changes, today we got information on PS5 and Dreams early access. Next week Days Gone will release and I'm sure we'll get updates on the "big 3" before the end of the year and a couple more State of Plays. Are people really desperate for more information about PlayStation right now? What exactly is it people want them to say and why do they really need to know it right now?
They're clearly not ready to show the games they're working on for the console yet, we're still over 12 months away from it's most likely launch date. There really seems to be some weird needy attitude that these game companies should be constantly communicating with us and I can't say I understand it.
In terms of Sony, last week we got name changes, today we got information on PS5 and Dreams early access. Next week Days Gone will release and I'm sure we'll get updates on the "big 3" before the end of the year and a couple more State of Plays. Are people really desperate for more information about PlayStation right now? What exactly is it people want them to say and why do they really need to know it right now?
So over the past year of so, they've skipped Paris Games Week, then PSX, then E3.
I think this December (PS 25th anniversary) is when they finally unleash the storm.
I think this December (PS 25th anniversary) is when they finally unleash the storm.
In the age of the 24 hour news cycle and Twitter where a big company like Sony can get just as much eyeballs on a reveal just based on views or retweets alone and have to spend pennies in comparison I don't see the need for the traditional conference reveal structure anymore unless it's something like CES or GDC for networking purposes with devs and vendors. Like why some of yall need to be coddled by a corporation like this, it's just news/press release stuff, you aren't getting the opportunity to demo anything yourself. People will say "but muh hype trains", frankly that shit needs to die considering the bloated costs involved with those types of events. I'd much rather an attitude like Sony's where they shut up for awhile until they actually have something to show vs the old school way of vidya marketing of giving reveals sometimes years too early. IMO much better to just drop shit in people's laps without the need for fanfare, the average gamer in 2019 is savvy enough with social media to figure out the relevant details without needing some drawn out bloviated corporate back patting exercise by way of an overpriced conference. Granted there's some hypocrisy here as I do enjoy things like The Game Awards (at least most of this is funded by ads however) :p
Point being I'm glad we're seeing a shift towards product reveals more close to launch. I think Nintendo has clearly influenced Sony and MS quite a bit from their Directs, indicative of things like Inside X-Box and more recently Sony's State of Play. Focus on software you can ship in the next 6-12 months. For the love of god no more FFVIIR type reveals anymore, bury that nonsense 10 feet deep and don't look back.
Point being I'm glad we're seeing a shift towards product reveals more close to launch. I think Nintendo has clearly influenced Sony and MS quite a bit from their Directs, indicative of things like Inside X-Box and more recently Sony's State of Play. Focus on software you can ship in the next 6-12 months. For the love of god no more FFVIIR type reveals anymore, bury that nonsense 10 feet deep and don't look back.
They've kinda gone radio silent
They aren't even really doing third party partnerships as much. MS had a great conference in 2018 because it was bolstered by third parties. Sony while focusing on their first party, made this weird choice by overbloating their show with performance art pieces... and basically minimizing third parties
Hell, Sony used to have the licensing deal for Star Wars with EA, but its seemingly going to MS for Jedi Fallen Order
TBH, I am not sure why this happened considering they had the strongest momentum. Maybe just the natural peak then decline.
They aren't even really doing third party partnerships as much. MS had a great conference in 2018 because it was bolstered by third parties. Sony while focusing on their first party, made this weird choice by overbloating their show with performance art pieces... and basically minimizing third parties
Hell, Sony used to have the licensing deal for Star Wars with EA, but its seemingly going to MS for Jedi Fallen Order
TBH, I am not sure why this happened considering they had the strongest momentum. Maybe just the natural peak then decline.
No fucking way. That's disappointing the Bombcast would even say something so dumb, I expect more from them.
Wire is just going to try and blackmail them? No legal repercussions to think of?
Yeah it's kinda strange, but as long as they still make a real announcement event like for the PS4, everything will be fine.
Sony better not take our meme creating hype away or I'm cancelling my PS5 pre-order. Kazification was legendary and I want a new chapter of it.
In the end though, all that matters is what's in the box, price and the games. They already did everything right, from SSD, PS4 BC, PSVR BC and a beefy CPU, I couldn't be happier.
Sony better not take our meme creating hype away or I'm cancelling my PS5 pre-order. Kazification was legendary and I want a new chapter of it.
In the end though, all that matters is what's in the box, price and the games. They already did everything right, from SSD, PS4 BC, PSVR BC and a beefy CPU, I couldn't be happier.
No it's honestly genius. They gave all the facts without the details. Zen 2, Navi, SSD, backcompat, even a demo to the journalist of how well it works. But they didn't ACTUALLY give numbers, and it's not like MS can say zen 3 and Arcturus, suddenly their thunder is taken away withh that stuff. And even if MS gives numbers....okay what are Sony's numbers? Completely cut off at the knees
Radio silent by being forthcoming earlier than last gen with what their next console will be? By having a new 'Nintendo Direct' style of announcing games? We must have very different definitions of 'radio silence'.
BTW, to not let hyperbole get in the way of what actually occurred at E3 2018 those over bloated art pieces were:
Gustavo Santaolalla: 3 minutes
Guy with flute or whatever: 2 minutes
That's literally it. 5 minutes. They then showed
The Last of Us Part 2: 12 minutes
Ghost of Tsushima: 11 minutes
Death Stranding: 8 minutes
Marvel's Spider-Man: 7 minutes
There was nothing over bloated about putting two small mood setting performances before two gameplay demos that were several times the length of those intros.
Can you point to anything tangible from after E3 or the supposed minimizing of third parties to back up your assertion for this 'natural decline'? It's downright bizarre that showing 3rd party games or marketing deals of games that come (and sell better on) PS4 anyways makes Microsoft stronger to some.
If PS5 is 2020, it seems like they don't have much in new game announcements between now and then beyond those big releases that have already been shown in 2018 (Dreams, Ghosts, LOU2, Kojima's game, etc), which explains why they would choose to not have a conference again to regurgitate the same games.
What are you talking about? Blackmail and legal repercussions? Chill dude... Obvious I have no idea what happened and how. But If you have credible information that you are going to publish, it seams 100% normal procedure to contact the company/person the information is about and ask for a comment?
I am surprised Sony has changed their Communication strategy. They seemed to have been killing it for the first couple years of this generation with Communication. That was amplified by the fact that Microsoft kept dropping the ball. And then it all went downhill in that department, and it seems the roles have reversed.
Edit: Not only were they killing it in the communication department, but it was reaping tangible, financial successes for them. So yeah, I'm really surprised that they didn't continue on that momentum. "4theplayers" was almost a rallying cry at the start of the generation, and now its treated like a joke.
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I just feel some of those things could have been kept for the Reveal. Why sharing all that more than a year before the console is released ? That's great for us but will they have enough to share ? Maybe they will just focus on games.
I'm wondering also if maybe they have "something else" - really big - they would like to focus on...
I'm not concerned about Sony's communication in the least. They seem to be doing fine and we seem to be doing fine.
Going through my Business Ethics class. It actually wouldn't be outlandish for a company to step in to do a controlled leak if they are informed someone will do it with or without them. Which does make the whole "this reveal is tied to wired" Make more sense.
This again?
Reminds me of those "why havent we heard from Sony" threads, but now that we heard just a little bit, we think it's weird.
Y'all get bored in between actual announcements, but Sony has nothing new to show for a while, and is only going to tell a little bit so you don't expect more soon.
It makes sense.
Not being at E3 makes way more sense than being there. The idea of the show, as much as I love it, is outdated. Especially if you are going to show PS4 games and have them potentially look last-gen next to games on your competitor's new system.
Telling folks a bit of details will keep PS5 in the back of their mind in case they see a new Xbox at E3. They won't be able to compare it to PS5, but they'll remember some positive promises about the system.
That way they can skip E3, and keep winning this gen until it ends.
They don't need to do anything else.
They're learning. They don't need to constantly be communicating anything other than what first party PS4 releases to buy. And they're definitely advertising Days Gone.
More game companies need ditch the PS3 reveal model of constantly saying something is coming but it changes drastically or gets delayed over and over as launch approaches, whether it be a console or just a game release.
Spring 2006 y'all. 2 HDMI ports. 3 Ethernet ports. 6 USB. Boomerang controller.
It's just so much better to say "it's going to be really fast, have ray tracing, an SSD, 3D audio, and backwards compatibility with both PS4 games and PSVR equipment."
Reminds me of those "why havent we heard from Sony" threads, but now that we heard just a little bit, we think it's weird.
Y'all get bored in between actual announcements, but Sony has nothing new to show for a while, and is only going to tell a little bit so you don't expect more soon.
It makes sense.
Not being at E3 makes way more sense than being there. The idea of the show, as much as I love it, is outdated. Especially if you are going to show PS4 games and have them potentially look last-gen next to games on your competitor's new system.
Telling folks a bit of details will keep PS5 in the back of their mind in case they see a new Xbox at E3. They won't be able to compare it to PS5, but they'll remember some positive promises about the system.
That way they can skip E3, and keep winning this gen until it ends.
They don't need to do anything else.
They're learning. They don't need to constantly be communicating anything other than what first party PS4 releases to buy. And they're definitely advertising Days Gone.
More game companies need ditch the PS3 reveal model of constantly saying something is coming but it changes drastically or gets delayed over and over as launch approaches, whether it be a console or just a game release.
Spring 2006 y'all. 2 HDMI ports. 3 Ethernet ports. 6 USB. Boomerang controller.
It's just so much better to say "it's going to be really fast, have ray tracing, an SSD, 3D audio, and backwards compatibility with both PS4 games and PSVR equipment."
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They destroyed MS thunder for e3 .now Ms can not come and say SSD and raytracing and bc and load times and zen2 and navi .they have to do more to impress.so they forced MS hand .it was quite genius actually
They're very clearly confident in the games and services they have lined up, and want to let that do most of the talking instead of having a conference full of tech specs & other bits of info like this.
We'll probably get a proper hardware / software reveal in early 2020 with a late 2020 release date. Expect the rest of this year to be pretty quiet.
We'll probably get a proper hardware / software reveal in early 2020 with a late 2020 release date. Expect the rest of this year to be pretty quiet.
I agree, yesterday I'd have laughed if somebody had told me that Sony would reveal some major features of the PS5 (so early) in 2019 AND before MS. But oh well, it is what it is and I'm sure there's still enough to be revealed at a later date. I mean we know nothing about PSVR2 for instance. At least Team 2019 will finally shut up and we know that our PS4 purchases will still be usable on PS5.
The controller? The hardware? The services? The operating system? And, like you mentioned, a little thing called games.
Your OP is a bit weird -- you seem concerned that they're not communicating enough but also concerned that they're communicating too much.
I like them and other companies just releasing news to be honest. Conferences and the hype culture that surrounds them feel antiquated and more often than not leave the consumer feeling disappointed.
More like the wired interview dropping out of the blue and less of the hype with announcements of announcements please.
More like the wired interview dropping out of the blue and less of the hype with announcements of announcements please.
Must have missed that, but good to know I'm not just talking out of my ass, haha! Thanks :)
Except that was because Microsoft knew that Sony was probably launching way before them. Unless the next Xbox is launching way before the PS5 I don't see why they needed to release anything just yet.
