Because they asked for specs on nearly every tweet that they put out. So they gave them exactly what they asked for.
Sure it was dry but way more informative than say the ps4 reveal
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Was "The Road to PS5" a marketing blunder?
- Thread starter Lant_War
- Start date
Sure it was dry but way more informative than say the ps4 reveal
This. At some point they actually have to try and make people hyped for the system. Because whatever they've been doing hasn't been cutting it for me.
"But also please send us a photo and/or video of your ear."
This. Even MS separated they're GDC talks and put them in the MS Gamestack channel. They should have revealed the specs to the public first then did a deep dive at GDC. If they would have just publish an overview of specs yesterday it would have been better.
Yes. While I enjoyed the deep dive. I think it was a bad timing. This kind of video should have come after a more general reveal like the Xbox Series X.
Yes. Even if Most consumers may not watch the event itself but they will hear key points about it and the worst thing is not having any footage of any games to accompany the spec talk like they did with the first meeting to set expectations on what the specs meant for consumers. They chose to live stream this as the first event of the year for PS5 which is about the worst idea they could have done after a logo reveal in Jan.
Then maybe dont make the presentation to 90% of people who aren't devs lmao. This isn't rocket science. Your audience changed, change your approach.
While this is fine for GDC, doing this before a more consumer facing PS5 reveal just seems like a bone-headed idea to me.
Yeah sure this isn't like a Xbox One reveal, Wii U E3 Fireworks, PS3 E3 2006 level disaster, but few reveals are as bad as those. If Sony wasn't ready to do a consumer focused PS5 reveal, then I think they would have been better off delaying this GDC-like livestream. Doing this first just made the PS5 look worse compared to the XSX, and there's also that whole BC debacle too.
Will it screw over the PS5? I doubt it. But, this certainly wasn't good messaging in any respect. Hopefully they get their act together later.
Yeah sure this isn't like a Xbox One reveal, Wii U E3 Fireworks, PS3 E3 2006 level disaster, but few reveals are as bad as those. If Sony wasn't ready to do a consumer focused PS5 reveal, then I think they would have been better off delaying this GDC-like livestream. Doing this first just made the PS5 look worse compared to the XSX, and there's also that whole BC debacle too.
Will it screw over the PS5? I doubt it. But, this certainly wasn't good messaging in any respect. Hopefully they get their act together later.
Yes. No need to for them to make a big deal out of it in the first place. They either should have shadow dropped the video with no announcement before hand or if they were going to make an announcement it should have been along the line of "Mark Cerny is going to be delivering a technical presentation on the future of Playstation that would have taken place at GDC prior to it being cancelled". Instead they marketed it as a laymen level PS5 event on all their English language platforms and they only mention of GDC was from a Japanese tweet that very, very few would have seen. If they were presenting this at GDC would they have even mentioned it before hand? Don't know, but I doubt it would have been in this same "Road to PS5" vain they did today.
Compared to what MS are doing, yes I'm disappointed we have to wait ages still like with the PS4 reveal.
i think it was fine and was exactly what they said it was going to be. anyone going into this expecting an E3 demo reel blowout only had themselves to blame.
THAT BEING SAID: it is weird as hell how little in the way of game announcements, videos, screenshots, etc we have from Sony and Microsoft for consoles that are supposedly launching this year. From Xbox we've seen a real-time demo of two Ninja Theory projects (and maybe the Halo Infinite trailer from E3? was that in-engine?) and for PS5 we've seen Godsfall or whatever. That's it.
it's a bit less weird now given the, you know, whole pandemic situation throwing plans into flux, but it's still shocking to me how little we've seen in the way of software for these things
THAT BEING SAID: it is weird as hell how little in the way of game announcements, videos, screenshots, etc we have from Sony and Microsoft for consoles that are supposedly launching this year. From Xbox we've seen a real-time demo of two Ninja Theory projects (and maybe the Halo Infinite trailer from E3? was that in-engine?) and for PS5 we've seen Godsfall or whatever. That's it.
it's a bit less weird now given the, you know, whole pandemic situation throwing plans into flux, but it's still shocking to me how little we've seen in the way of software for these things
One thing I have noticed. People's reaction to Mark Cerny.
It might be that social media was different back when he first did the same talk about the PS4, but social media is destroying Cerny this time around.
It might be that social media was different back when he first did the same talk about the PS4, but social media is destroying Cerny this time around.
It was a GDC talk. They did this before the PS4 launch also, and I don't remember people getting bent out of shape. If you expected a big press event, that's on you.
You are allegedly ready to ship games In 7-9 months. Those games should have been included in the first "it's here!" spectacle.
OR
Have a date ready to announce when the fun show will be with all the games. Not "Thank you for your time." This all could have been saved with a single screen with character silhouettes and a date for the software unveil.
OR
Have a date ready to announce when the fun show will be with all the games. Not "Thank you for your time." This all could have been saved with a single screen with character silhouettes and a date for the software unveil.
I do think it was a mistake to do this before a more consumer focused reveal. Though Sony did say exactly what it was going to be, hence why I didn.'t bother to watch.
Why would we? It's not our job to care about this stuff.
The video was fine, if they explained what it was and released it a month ago no one would be upset.
But why are people upset about it? I just don't understand. You won't be able to buy one for another 8 months (hopefully) anyway.
That said, that Series X Gears tech demo looked great!
But why are people upset about it? I just don't understand. You won't be able to buy one for another 8 months (hopefully) anyway.
That said, that Series X Gears tech demo looked great!
It was meant to be a GDC talk, it was a GDC talk. I guess Sony didn't have much choice but to let as many people see it as possible given they would have no physical presence at GDC.
Though, like with most things people get concerned over with Sony and PlayStation, it will be forgotten about when more exciting news about the console is revealed, such as the games. The Last of Us Part II comes out in just over 2 months, so expect a HUGE, HUGE preview event for that in just over a month. The mindshare from that game will smoothly lead them into the next PS5 marketing rollout. Sony knows what the fuck its doing.
Though, like with most things people get concerned over with Sony and PlayStation, it will be forgotten about when more exciting news about the console is revealed, such as the games. The Last of Us Part II comes out in just over 2 months, so expect a HUGE, HUGE preview event for that in just over a month. The mindshare from that game will smoothly lead them into the next PS5 marketing rollout. Sony knows what the fuck its doing.
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Either should have called it something else or didn't tell the masses via twitter
Like on twitter they should've titled it a developer conversation about the PS5 or something, that way it isn't marketed towards average consumer and average consumer cannot complain.
Like on twitter they should've titled it a developer conversation about the PS5 or something, that way it isn't marketed towards average consumer and average consumer cannot complain.
Seriously. Something to convince people who're on the fence or underwhelmed would've gone a long way. The price would've done that. A game or two would've done that.
It wouldn't be a problem if EVERY EVENT Sony is involved in for the past year and a half or more didn't have a pre-event caveat of "hey this isn't what you're looking for". Maybe they should just...give people the information they want instead of going radio silent for months, only to emerge for five minutes with yet another "temper your expectations" event, before retreating back into the shadows.
No they didn't. Were is this stupid narrative coming from? They did a full reveal in February first. Then they did a GDC talk.
So you care enough to make a big stink about things you don't understand but not enough to educate yourself on it? (Not you specifically but the general gaming populace)
It was pointless since it did nothing for either the fans nor the devs, since the devs are by this point already working on games for the PS5...
Yeah, I think it was. Had no effect on me because obviously amazing games will be coming out on it but they really needed to show some gameplay of something, its hard to get excited about tech specs from any console maker in a vacuum. Hellblade 2 was the first actual exciting thing about next gen. That said, the stuff Cerny was saying does make me think they have really thought this through and I'm sure the performance is unreal. Loved that he dunked on the PS4 multiple times too, I never expected that.
Not really. What matters is the information, not the way it was delivered. Also we are still a long way until launch.
The ambiguous and conflicting statements about backwards compatibility may do much more harm if Sony doesn't come very soon to clarify things up.
The ambiguous and conflicting statements about backwards compatibility may do much more harm if Sony doesn't come very soon to clarify things up.
I knew what it was going in, and pretty much got to see exactly what I expected
But still, I don't think Sony should have hyped it up in the way they did through mainstream channels. Sure you could argue it was on the viewers for expecting too much, but it was still very dryly delivered, and we have no idea what the company's roadmap even is going forward. Even if there was a simple "we plan to reveal more in April/May" it would have gone down a lot better.
Doesn't help that Microsoft has been delivering much the same info in a much more successful manner, deliberately targeting hardware enthusiasts and letting the important bits trickle down to the masses naturally through word of mouth.
In the end though I don't think the PS5 has been damaged by this, it was just a very silly call.
But still, I don't think Sony should have hyped it up in the way they did through mainstream channels. Sure you could argue it was on the viewers for expecting too much, but it was still very dryly delivered, and we have no idea what the company's roadmap even is going forward. Even if there was a simple "we plan to reveal more in April/May" it would have gone down a lot better.
Doesn't help that Microsoft has been delivering much the same info in a much more successful manner, deliberately targeting hardware enthusiasts and letting the important bits trickle down to the masses naturally through word of mouth.
In the end though I don't think the PS5 has been damaged by this, it was just a very silly call.
wasnt good because tried to sell you why small and fast is better and now variable clocks is a good thing in a console. They knew all the spec checkboxes were lost and tried to hide it in suoer deep technical explanations.
Either should have called it something else or didn't tell the masses via twitter
Like on twitter they should've titled it a developer conversation about the PS5 or something, that way it isn't marketed towards average consumer and average consumer cannot complain.
Nothing terrible though, 10 minutes in, I knew what it was and turned it off
Like on twitter they should've titled it a developer conversation about the PS5 or something, that way it isn't marketed towards average consumer and average consumer cannot complain.
Nothing terrible though, 10 minutes in, I knew what it was and turned it off
Not a blunder in and of itself. But a predictably badly timed and executed endeavor. They should have pulled it.
For THIS to be the first thing they show after all this silence? Cmon. Even without Xbox, that's just pathetic. The fact that they're now revealing info after their competitor - doing it in a less impressive and more confusing way - and revealing less exciting stuff...?
Sony maybe just banking on people only paying attention to ps channels... But.... They should have led big with their strengths. And they did not. Show the games. Pimp out the storage solution. Heck, flaunt an attractive price.
hey didn't do a full blowout. So why was there such a long silence??
To me, that was the blunder. This video in isolation was fine. Making everyone beholden to this one video to get all their hopes up? That was the marketing mistake that made this video now struggle.
For THIS to be the first thing they show after all this silence? Cmon. Even without Xbox, that's just pathetic. The fact that they're now revealing info after their competitor - doing it in a less impressive and more confusing way - and revealing less exciting stuff...?
Sony maybe just banking on people only paying attention to ps channels... But.... They should have led big with their strengths. And they did not. Show the games. Pimp out the storage solution. Heck, flaunt an attractive price.
hey didn't do a full blowout. So why was there such a long silence??
To me, that was the blunder. This video in isolation was fine. Making everyone beholden to this one video to get all their hopes up? That was the marketing mistake that made this video now struggle.
It's boring and flaccid but it's not TERRIBLE or outright "wtf are you doing" territory like the Xbox One was. People are being waaaaaay too overreactionary to the PS5 being weaker than the SX. It'll be (relatively) cheaper and more successful like older Sony machines, it won't be expensive and gimmicky like the WiiU and Xbox One (with the mandatory Kinect). So long as Sony brings the games and doesn't fuck up anything else, they'll hype up the crowd. But I do worry about what will even release on time with the current Corona situation :/
They had already fully revealed the console before doing their GDC talk for the PS4. This isn't the same situation. Nobody would care if they had already revealed the console along with some games but they haven't. This is the first significant talk they've done regarding the PS5 and it's not something that's aimed at consumers. This would be more for devs than anybody else.
Thank you.
Does nobody remember "The Road to PS4?" Exactly the same kind of video.
It's great to hear him talk about this stuff for almost an hour. Just like John Carmack. I can listen to these guys all day.
I was afraid it was going to be like this and it was. I feel like the only way they could have pulled a presentation like this off is by having superior performance (reflected by numbers most people care about), because for the masses, that is all that sticks. If not, do not do a presentation like this before the console has been unveiled at least in the same way as in the PS Meeting for PS4.
And in one or two months Sony will show off some good looking games and we will al forget about this.
It's not going to matter in the long run, really. Btw from how they phrased it, it was clearly that this presentation would be just what it was, nothing more.
It's not going to matter in the long run, really. Btw from how they phrased it, it was clearly that this presentation would be just what it was, nothing more.
What does Switch have to do with anything you quoted?
Also the Switch has been out for three years, but most important; the Switch is a handheld, PS5 and XSX is not.
Didn't that video come AFTER the PS4's formal announcement though? That's the problem - this is the first time we're seeing the PS5, we know nothing about its games or anything, and all we get is a slow-paced stats-nerd video that pretty much just reveals how the system is worse in almost every regard than the competition, with no real tech demos of any kind to explain its few strengths and how they'll benefit gaming.
If this came out AFTER a formal PS5 reveal people wouldn't be nearly as upset but Sony has dragged their feet for months with nothing to show for it.
Change of venue means a change of expectations. This video was literally called "The Road to PS5", and contained a first look at all of the information core fans had been waiting for, so they knew those people would watch it.
I don't think it was some earth-shattering, generation-altering blunder like the fateful series of decisions and statements Microsoft made in the run up to the Xbox One, but it was definitely a "blunder" in the sense of being a response to Microsoft's roll-out so far.
All I walked away with, was that their SSD is faster, pretty much everything else is slightly slower, and their back compat is going to be nowhere near the state people hoped it would be in.
Like I said - it's not the end of the world. Once people see games, the only people who are going to bother flexing about minor spec differences are the fanboys whose minds were made up anyway. But I don't see how you don't call this video a "blunder".