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Was it a mistake to reveal Xbox Series X without the usual build up hype?
- Thread starter Memento
- Start date
Bearing in mind that this is coming from someone who will never be hyped for an Xbox console as I have a good PC and I can simply buy their games there, I would say that the reveal of how it will look was alright. To me, it seems that this was just one of the initial steps for building the hyped for the console, just like that tweet that Phil posted a few weeks ago talking about him having the console already at home. They seem to be taking a slow approach with it, but it is obvious that they would be more aggressive about it when there are just a few months away from its released date.
I just hope next E3 has many new IP's.
I assume this will launch with 10~ new titles within the first 6 months.
I assume this will launch with 10~ new titles within the first 6 months.
Makes no difference whatsoever. The vast, vast majority of consumers are never even going to know this happened at all. It affects literally nothing in the long run except to get the core audience talking about it. And really it was a much more interesting thing to show than what PS5 got last night.
It was a short and sweet teaser by Microsoft confirming the thing actually exists, and they are commiting themselves also to singleplayer experiences. They also got their foot in the house, rather than wait for Sony to make the first move. The tease / reveal was done on an event that is watched by a lot of people around the world.
Messaging was on point with games , games , games and power. Not one word , utterance , or glimpse of tv, or entertainment was hinted at. So in my book great reveal cause end of the year was dragging for news.
Messaging was on point with games , games , games and power. Not one word , utterance , or glimpse of tv, or entertainment was hinted at. So in my book great reveal cause end of the year was dragging for news.
What was shown at TGA that overshadowed the Xbox reveal? What did TGA show anyway?
It was the Xbox reveal and some ads. TGA was extremely week this year with games shown. The Xbox reveal was the only thing that stood out.
It left you to judge it solely on the look and name since they gave no other details.
There's the initial excitement of seeing a new console for the first time, but that faded quickly as nothing else was said or shown. The only other thing was the Hellblade 2 trailer.
If PS5 was revealed this way I'd be just as underwhelmed.
There's the initial excitement of seeing a new console for the first time, but that faded quickly as nothing else was said or shown. The only other thing was the Hellblade 2 trailer.
If PS5 was revealed this way I'd be just as underwhelmed.
I think so.
Randomly uploading a teaser trailer, even that exact trailer, on social media/YT like the Switch reveal in October 2016 would have been better.
It was cool but kinda a thud amidst so much other game news. On its own on a random day of the week, maybe with a teaser tweet a day or two before, would have been much better imo
Randomly uploading a teaser trailer, even that exact trailer, on social media/YT like the Switch reveal in October 2016 would have been better.
It was cool but kinda a thud amidst so much other game news. On its own on a random day of the week, maybe with a teaser tweet a day or two before, would have been much better imo
It did feel like it got buried being near the beginning of the show. Ending with it would have been a lot more impactful.
Must've made some kind of impression on y'all since we get a new thread on it every 5 minute, which makes me even more hyped ;). I doesn't matter when they announce it, at the end of the day that shit caught everybody off guard and people are eating it up. The PS5 was "revealed" in a article, but there's still more to come just like there is for the xsx. This is a great time to be a gamer, and there are literally no downsides to getting next gen info at all...
This is all completely fucking irrelevant. This forum is gonna be chock full of chatter about all next gen stuff for the next year, and the mass market will get clued in nearer the time.
This shit only matters to marketing professionals.
This shit only matters to marketing professionals.
it was a killer chess move. it arguably made more waves in terms of getting attention this early on in the 2020 hype machine than that Wired article about PS5's preliminary specs.
crucially, the reveal had a controller visible at all times that looks just like Xbox One's. that shouts something pretty loudly to anybody who's not a forum devotee, without requiring extra cumbersome text: this system follows in the last console's legacy and may very well be compatible with older software. (which, as we all know, it is.)
everyone has 11 more months to strike with game reveals, spec reveals, prices, and more. and the Xbox group, under Spencer's leadership, has been cranking on a Scorpio/Series X strategy for a while now. compare that to Sony's scattered current state, with various leaders bailing over the past 12 months. PS5 may very well do fine in terms of marketing and 11 months of teases, but Xbox sure seems poised to control and lead on mainstream messaging this time around.
crucially, the reveal had a controller visible at all times that looks just like Xbox One's. that shouts something pretty loudly to anybody who's not a forum devotee, without requiring extra cumbersome text: this system follows in the last console's legacy and may very well be compatible with older software. (which, as we all know, it is.)
everyone has 11 more months to strike with game reveals, spec reveals, prices, and more. and the Xbox group, under Spencer's leadership, has been cranking on a Scorpio/Series X strategy for a while now. compare that to Sony's scattered current state, with various leaders bailing over the past 12 months. PS5 may very well do fine in terms of marketing and 11 months of teases, but Xbox sure seems poised to control and lead on mainstream messaging this time around.
I agree. We're finally approaching a level of visuals that *feels* real and I cannot wait
I mean it's still a year out. A full out marketing campaign will come.
Don't really understand these threads as while both PS4 and Xbox One has events in 2013, none of them were hype at all. The February PS4 meeting was actually quite boring and MS did much better at E3 that year than at their reveal event.
So I'd say this was a smart move. Barely anything was revealed except for how the system looks, and a game. Plenty of time left, and little bits of news here and their keeps them in the spotlight imo.
So I'd say this was a smart move. Barely anything was revealed except for how the system looks, and a game. Plenty of time left, and little bits of news here and their keeps them in the spotlight imo.
I think it's good. It helps to further legitimize, and hopefully cement, the game awards. It's a good way capture the attention of a gaming audience hungry for trailers, and there's no real reason to build hype to reveal that particular design. That's one less question they'll get as they push talking points in interviews.
They haven't revealed anything though. They are mostly generating hype. We don't know the specs, or the games or the features/services or the price. it's just a few meaningless comparisons to the current generation and a few teasers. Same goes for the PS5 btw. They are just buying time.
for sure, i'm not suggesting they'll do a quiet/soft launch kind of thing. but relative to most console launches i expect it be "here it is! go buy it... or not. whatever"
They have plenty of time to string us along until launch.
Microsoft is very good at pre-announcing, announcing and then announcing that its shipping.
I feel like they've announced something about new Xbox hardware for the past 4-5 years.
Microsoft announced Project Scorpio, showed the One X the following year, announced Project Scarlet the following year and now we're getting the first reveal a year before release. Expect them to hype things up again at E3 and then again right before launch.
Microsoft is very good at pre-announcing, announcing and then announcing that its shipping.
I feel like they've announced something about new Xbox hardware for the past 4-5 years.
Microsoft announced Project Scorpio, showed the One X the following year, announced Project Scarlet the following year and now we're getting the first reveal a year before release. Expect them to hype things up again at E3 and then again right before launch.
It was fine, and even a little gutsy. It's the kind of move you can't really justify when you're the front runner and still raking in revenue from the current generation, but when you're looking to make up ground and build early momentum it can work out just fine. The fact that there's still a full year before anything launches does mean it can be hard to sustain that momentum, though.
Man when you consider the last reveal of the Xbox One and compare it to this one during the TGA, this reveal and the timing were pretty much destiny and perfection! They killed this showing. The messaging is clear, the hardware is bold and unique and the game shown really pushed the message forward about what next gen means for Xbox. This reveal will be talked about for years to come.
I'm sure MS will have multiple events as well to build the same type of hype
And outside of resetera?
I mean, what "stole the show" is subjective. And as for twitter Series X is not trending. It stopped trending soon after it started trending because there were other announcement divvying up the spot light. My thoughts on the reveal are not to disparage the console. I'm personally glad we can put a form factor to the device instead of the endless spec lists carted around the forums.
My point is that the reveal would have had more reach if revealed outside the onslaught of info and via it's own event.
Wtf, this definitely has a "sinking ship" metaphor implied in it. Seems a bit irresponsible for a tech site like yours to spread rumors like this.
I can't remember where I saw it but I read a post that pointed out they revealed it during peak viewing figures, if they had revealed at the end of the show it's likely it wouldn't have made as big an impact because of the viewership drop off (also didn't help TGA was a 2 and a half hour slog fest this year).
I was surprised they fully revealed it but then it was over so quick, I think it would have behoved them to do their own reveal and kept showing more stuff for a more lengthy presentation.
I expect they're doing both, right now they've dominated gaming airways.
It's going to take seeing new games to get me excited by either system. I like the systems look though.
Eh, only speaking for myself but it didn't feel that hype to me. Full disclosure: I'm unlikely to buy an Xbox anyway because I have a decent gaming PC so that might affect how I feel about it. But just my gut feeling after the show was that the reveal felt a bit flat.
Hellblade 2 trailer was really cool though. Almost feel like it would have been cool to just show that trailer as a game for the "next gen Xbox" and save the name and design reveals for another time.
Hellblade 2 trailer was really cool though. Almost feel like it would have been cool to just show that trailer as a game for the "next gen Xbox" and save the name and design reveals for another time.
The mistake is thene and it looking like a PC tower or the subwoofer you hide next to your couch.
I think the console looks great and Hellblade was the perfect game to announce with it, but to be honest the buzz around the reveal has been lower than what I would have thought. Twitter, Youtube haven't exactly been set on fire but I guess people will mainly get excited once more games are shown off
