Warner Bros reprimanded after 'It: Chapter Two' trailer included in playlist of children's lullabies
The trailer for the horror movie, featuring the voice of evil clown Pennywise, appeared on the Classical Lullabies on the music streaming app.
Warner Bros. has been cautioned for including an advert for It: Chapter Two in a Spotify playlist aimed at children.
The trailer for the horror movie, featuring the voice of evil clown Pennywise, appeared on the Classical Lullabies on the music streaming app.
Tracks on the playlist included Children's Music No.1: I. Lullaby, 5 English Nursery Tunes and For Children Vol 1.
The ad featured the voice of Pennywise the Dancing Clown saying, "For 27 years, I dreamt of you. I craved you. Oh I missed you." This was followed by the sound of laughing clowns and then the title of the film and date of release.
One listener complained to the UK Advertising Standards Association (ASA) after playing the list for their child only to hear the trailer for the film It: Chapter Two - which is rated 15 - between tracks, believing they had been "inappropriately targeted."
"We considered that the playlist was designed primarily to be played to and therefore likely to be heard by young children. Spotify provided no explanation as to why an ad targeted using the parameter 'Real Time Genre is not Children' had been played during a playlist designed to be heard by young children.
"We therefore considered that although Warner Bros had taken steps to target the ad responsibly, because it appeared around content that was likely to be heard by young children, the ad had been inappropriately targeted."
Yahoo Movies UK has contacted Warner Bros for comment.
I don't see what the big problem is he--
Oh, God.
Can't sleep, clown'll eat me if old.
