This is an hour-long (will be doubled in size in a few months) 'playable movie' in VR where you play the central character alongside a cast of professional actors acting as your squadmates as you go off on an adventure - and it's created entirely within the NeosVR social platform, which is kind of like if Dreams had multiplayer support.
The implications here are profound. Not even just from the user's stand point, but the idea of virtual actors and performers that exist solely within VR are going to be - and already are, a thing. As social worlds get more expansive and more persistent, it's easy to imagine simply travelling through a world and coming across stories on the fly where anything can happen, and VR is the only medium that can make you feel like you are the main character, so it presents a story that really empowers you with your fellow live actors filling in the role of NPCs and taking the story wherever you want it to go.
This is one of now several live roleplaying experiences, and I expect these will keep getting more popular as there's so much to explore.