I don't disagree with you per se, but you've diluted the term to the point that it essentially means nothing. I mean everyone can see that Sony and Epic worked together on the demo from a tech perspective and ultimately any media release of anything is "marketing."
Well, dont you think whats said is true though? I mean, Epic Games are trying to promote their product of course, so they want to market it, and every positive thing that they say about their product is some kind of marketing (it would be a bad decision to not promote their own product after all), but do you think that this is more "empty" marketing talk? Or what do you mean?
There's nothing nefarious going on and I have no idea if money exchanged hands. But I'm absolutely saying that what Epic can talk about is limited by the partnership at the moment and ascertaining anything about the PS5 or the XSX through what Epic is saying is pointless at the moment. The only thing we know for sure is that the PS5 can run the demo they showed. That's it.
You keep saying this but is their any proof about it? If this was a co-promotion shouldn't Sony also promote it? Seems weird to co-promote something and than barely acknowledging it.
But that still doesn't make sense. It is not about storage but about the speed it is able to do things. So even after release and even if most games are 30 fps we are still going to talk about the speed of the ssd and if and how it is taking advantage of its speed.
Are you saying Sony wasn't involved with helping put that demo together? Are you saying Epic didn't need Sony's approval to show the demo running on their dev kit? Are you saying there was no contract signed that stipulated a partnership of some kind?
The SSD also helps with optimizing game assets. Spider-Man PS4, for example, has loads of copy/paste identical assets in the game files to improve lookup speeds (e.g. that trash can you see at every street corner actually exists 1k+ times on disk coming in at probably 1-2GB total instead of just 1-2MB). With the PS5 SSD you'd only need to have said asset stored once (potentially loads more that could get thinned out, shaving off a huge chunk of the total installation size).
In the same way every developer will have a contract for dev kits and receive support from first party folks to help get their shit running on new machines of course there's a partnership and a contract, just like Epic will have one with Microsoft for a Series X dev kit and Microsoft first party folks will help them with getting running on Series X.
There's no deal AFAIK. Look back at ps3 and ps4 reveals. Epic were part of the lead up to those as well if I'm not mistaken.
Well, any dev who has access to a devkit from either MS or Sony is limited in what they can disclose due to NDA's and contracts. These are normal things in the industry. Have you considered the possibility that Epic can't talk about the XSX because of an NDA agreed with MS?
It's a partnership in the sense that it will enhance the capabilities of the products of both companies. What would they need to sign for other than "let's not talk about this until x date"?
And that's not even a contractual discussion. it's a PR embargo lol.
For what? If people are dumb enough to think that Epic doesn't have a contract with Sony for their partnership that stipulates communication requirements then so be it.Such a tired remark...
No? I don't know. Did they? Was Sony involved in putting this demo together?
No, why would they? First of i have no clue if Sony has any say in that. What they can say, at least what i think is logical, is more don't talk about stuff we haven't talked about yet.
An partnership doesn't mean co-marketing. An partnership can mean several things to besides wanting to market it together. It can be beneficial for both without it boiling down to marketing. you do realize that don't you?
Why does anything have to be signed? Thanks for saying those arguing against you are dumb too.
They probably do. That's just business. We can only speculate until we start seeing games.
Yeah I'm saying Sweeney is right and it's dumb to argue with him on this, and that the argument the random twitter person was putting to him was a strawman argument.
Any two companies collaborating are going to have a contract, that's how business works - I mean just having a devkit means there's a contract of some kind.
The marketing angle that some folks use is a downplay of course. If it is marketing then the device must be hyped up beyond normal and in reality will perform worse.
A non disclosure agreement that has an expiration date does not equal a marketing agreement or some sort of marketing deal. All developers right now are under NDA as to what they can or cannot say about PS5 and Xbox Series X. That is not a marketing deal. At this point it is pretty much tradition for every new Unreal Engine release to have a PlayStation demo showing it running on the system. Technical demonstration is something Sony likes to do.
Something about deals and marketing or something.
Lots of MS studios use UE to develop their games. Knowing that Epic is tailoring UE5 for PS5 has to be hard.
He could literally just simply watch the video that goes into relative detail how their IO architecture works.
In the Road to PS5, Cerny stated that we would need the additional speed because the PS5 SSD has 6 priority levels and the expansion hard drives would only have 2 and they would need to have the additional speed because the PS5 would have to do extra work to simulate the additional priority levels.
