So yes I agree that Star Wars is iconic.
My opinion is that its fans (which are also the abject worst thing about the franchise) conflated the things for which Star Wars is actually iconic (revolutionizing modern special effects, big budget serialized storytelling, getting saved in editing) with the things that are the fluff (the lore, the official canon that everything and everyone has to have stapled to it, etc).
I'm not necessarily using "fluff" in a pejorative sense here (though, yes, there's a lot of really bad fluff in SW). I just think that most fans absolutely lost the plot when it came to what made SW work back in the olden days of the original trilogy.
If anything, SW transitioning into tv makes more sense. It's a live action Saturday morning cartoon, complete with red and blue lasers. The fans, however, decided to take it all Extremely Seriously and became so overwhelming in their stone-faced acceptance of what a Star Wars should be that it actually sliced its way into the gut of the creator of the franchise who made the prequels in a desperate attempt to do the thing that no storyteller should do, which is "answer all the questions".
You answer the big questions: "will the heroes prevail". You throw the small questions like "how did Han Solo get his striped pants" into the fucking garbage where they belong.
The problem I have with the modern franchise is that pretty much everything Star Wars that's been made since 1983 (and one could probably throw ROTJ in this boat as well) is that it all almost universally falls into the small question bucket. The main thrust of the conflicts in the new things largely revolve around these small questions: "how did Boba Fett survive", "why is Rey good at the force", "how do you train a Jedi" - and the big questions become the background fodder that used to be the role of the small questions. It's why that brief window when TFA initially came out felt really special: it seemed to be positing the big questions again (mostly because it's a soft reboot that was using the narrative devices of the first film - the stuff that made the franchise iconic in the first place) and then it all immediately got bogged down again in the frantic scramble to get the small questions answered.
So in conclusion, yes, Star Wars is iconic.
But it's also batting like two out of twelve or however many at this point, because it's been eating its own tail.