The centers will register voters, sell campaign merchandise and promote policies that have benefited African-Americans, the campaign said.
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WASHINGTON — In its latest attempt to win over African-American voters, President Trump's 2020 campaign said Wednesday it would lease 15 retail properties in predominately black neighborhoods across swing states like Florida and Pennsylvania, where it will build welcoming "community centers" that sell merchandise, register voters and spread the word about Trump policies that have helped black communities.
On Wednesday afternoon, senior Trump campaign officials offered reporters a tour through a mock-up storefront it built inside its campaign headquarters in Arlington, Va.
Hoodies bearing the slogan "WOKE" were on display for sale in the mock community center. A large television screen played a stream of testimonials from black voters talking about why they supported Mr. Trump. Posters featuring smiling African-American supporters highlighted the administration's work overhauling the criminal justice system, its funding of historically black colleges and universities, and the country's unemployment rate, the lowest in 50 years.
Colorful pamphlets advertised Mr. Trump as "a builder of communities and the American Dream," and a rendering showed a possible exterior design for a center inside of what looked like a mall.
The centers, which will be about the size of a small storefront, are planned for Jacksonville, Orlando, Tampa, and Miami, Fla.; Atlanta, Ga.; Detroit, Mich.; Columbus and Cleveland, Ohio; Philadelphia and Pittsburgh, Pa.; Charlotte, Raleigh and Greensboro, N.C.; and Milwaukee, Wis.
"It's a woke concept," said Katrina Pierson, a senior campaign adviser. "For decades you have had a community that has been controlled by the Democratic Party. Republicans haven't even gone into deliver their message."
Mr. Trump won just 8 percent of African-American voters in the 2016 election. Senior campaign officials said they are spending millions of dollars on the new retail spaces in order to increase his support among black voters. Trump advisers say they do not need to increase his support significantly to make a difference in a handful of critical battleground states in November.