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Unreal Engine's logo is an outdated abomination
- Thread starter AtomicShroom
- Start date
Yeah, it's really not bad at all. A logo is nothing to get upset over.
Three replies about some apparent controversy regarding this "reee" thing. Care to enlighten me as I feel like I've opened up a can of worms already.
Always thought it looked like a phone company logo from 1989.I prefer this EA logo.
This might be the silliest thing I have ever seen on this forum. There is no reason to be mad or upset by this.
this one's from Siege and the Sandfox, though this video is also very old, so no idea if they're still using it
https://knowyourmeme.com/memes/reeeeeee
Why are you using this fucking meme without knowing where it comes from? Why do you double down on its use?
Ah I thought it was some CoD thing. But let's not derail this thread any further.
3D UE4 logo bad. Vector one good.
It's an able-ist insult that represents "autistic screeching". It is derogatory and insulting to people with autism(and anybody who cares about the useage of able-ist slurs), so just don't use it. Moving on.
Honestly I much much prefer logos with personality and 3D art. So I say bring It!
As a nightEra user it took me forever to identify anything other than the O and I was left dumbfounded.You want an abomination?
You want an abomination?
That is pretty awful. That weird-looking O is supposed to represent havoc??
As someone who loathes with every fiber of my being on this longstanding trend of flat design, I must disagree with the OP here in the strongest possible terms.
OP
OP
That isn't their preferred logo anymore as of 2014, this is
https://www.unrealengine.com/en-US/branding
In fact, with the branding materials they provide, the old one you posted in the OP isn't even there.
Blame Square for using the old one? idk? Seems like a weird thing to make a thread over.
That "u" design is still ungodly (looks like a power metal band or something), but that's leagues better than what they used in Octopath. So I guess most of the blame is on Square then. Damn you Square!
thread/That isn't their preferred logo anymore as of 2014, this is
https://www.unrealengine.com/en-US/branding
In fact, with the branding materials they provide, the old one you posted in the OP isn't even there.
Blame Square for using the old one? idk? Seems like a weird thing to make a thread over.
I find this ugly still, the stylized "u" is ugly af.That isn't their preferred logo anymore as of 2014, this is
https://www.unrealengine.com/en-US/branding
In fact, with the branding materials they provide, the old one you posted in the OP isn't even there.
Blame Square for using the old one? idk? Seems like a weird thing to make a thread over.
It's better than just a basic U quite frankly. With logos all looking flat these days, let them have some flare. You see it for seconds if that.
Power metal's rad. Just seems like you're looking for foolish reasons to be upset today.....did you get a speeding ticket this morning when you were just going ten over? Be honest now.
This was back when they were still Electronic Artists.I prefer this EA logo.
I don't think it looks that bad, in fact I prefer the blue and gold over the one Epic prefers devs to use.
As a designer, this is largely just subjective opinion on your part. Yes, flat design is the current standard of the 2010s, as the shiny/chrome buttons, UI, and logo embellishments of the 2000s Web 2.0 style was phased out of style. Skeuomorphism was kind of the final phase at the tail end of this trend, before flat design became the norm. But like anything else – there's no "right" or "wrong" in design. And trends will always come and go and come back around.
Some may even find it refreshing to buck the trend. Good design is timeless, and flat design ages better and appears more "clean and professional" because it does not rely on any visual flair to express its meaning or strengths. But it can also be viewed by some as boring and plain, especially in our current branding landscape as everyone jumps on the wagon (like... 5 years ago by now).
Some may even find it refreshing to buck the trend. Good design is timeless, and flat design ages better and appears more "clean and professional" because it does not rely on any visual flair to express its meaning or strengths. But it can also be viewed by some as boring and plain, especially in our current branding landscape as everyone jumps on the wagon (like... 5 years ago by now).
I've never liked that gothic U in the logo. It doesn't speak to me as a piece of technology, but rather a metal band or something.
Flat logo design is timeless. When people get access to new graphic design techniques, like when Photoshop landed in the hands of amateurs in the '90s, they tend to go completely batshit overboard with their new tools. After a while things settle down and flat is back in style.
As others have pointed out, the "new" official logo uses a flat design. In my opinion both varieties have their qualities and I enjoy both.
I worked on some Unreal Engine logo explorations for a Cyberpunk game as we were considering applying for a custom one. Nothing came of it but I thought it was a fun little venture.
Some other variations and whatnot can be found here.
I worked on some Unreal Engine logo explorations for a Cyberpunk game as we were considering applying for a custom one. Nothing came of it but I thought it was a fun little venture.
Some other variations and whatnot can be found here.
Epic does allow developers to apply for custom logo approval. There are few games out there that already do this, as others have shown. Most developers do not allocate resources to custom engine logos so most games simply do not get them.
Badly, that's how.
So like their games themselves. Which is awesome and an remnant of when they had an identity that I'd miss if they got rid of.
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The current Rare logo is the best one they have had tbh. Plus they changed it when you boot up Sea of Thieves to match it's theme. Love it when that kinda stuff happens.
Lot of people shitting on the power metal look in here. I wish Epic would put money into Unreal Tournament 4 because I have extremely fond memories of UT. I know Fortnite is their focus now but the U in the UE logo is iconic. It's like throwing out Mario's moustache.
