Because its reality and its fun to watch racists expose themselves. Every outrage they have just makes them look like bigger, more unreasonable idiots and makes me glad they are taking another loss
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"Uncle Ben" is now called "Ben's Original"
- Thread starter MouldyK
- Start date
Hmm, i think you're right but this one feels like..... even more third person than normal you know. Like it's an independent news report.
What I love about all this is that Mahatma stealth changed their yellow saffron rice packaging to no outrage at all.
Yeah I don't know about everyone else but I was on the street for police reform not to rename some sports teams and bags of rice.
I mean at least they thought about their own branding and changed it.
They are just changing the name. A ton of products do it for all sorts of reasons. But changing the name in this situation is what pisses you off?
Edit: if you're just quoting something you should probably mention that in the post.
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We never ate Uncle Bens so it never came up. Aunt Jemima on the other hand was always some suspect shit. Like straight up.
Not sure if the brother on the Cream of Wheat has a history.
The term "uncle" has racist connotations, so even if the brand's name and image were founded by a black man, the context of that meaning goes beyond that fact. They're choosing to honor the roots of the brand by keeping the name "Ben" in there, but removing him as a "mascot" so to speak.
After Aunt Jemima, Reviews Underway for Uncle Ben, Mrs. Butterworth and Cream of Wheat (Published 2020)
People have long complained about the use of African-American stereotypes in marketing. The Aunt Jemima decision has prompted more companies to take action.
I'm not Black but I could have sworn what Black people wanted was to stop being murdered by police and not all this aesthetic bullshit from corporations.
This is a good change. Good on them for making it.
/s
You should know by now you always mark your sarcastic posts.
/s
Yeah but it's at least a start. It's not like a rice company can stop police from murdering. That's the government's job.
I mean, getting corporations to leave behind imagery and names drowning in racism isn't bad.
That's the general idea of all the third person press releases. Make it easier for the less ambitious journalists to just forward the corporate PR bullshit. Works a treat in entertainment journalism, sadly.
Seems like a good, safe name change.
Yeah, that's typically the voice used in press releases, which traditionally were specifically so that press organizations could pick them up and republish them. I had a freelance job writing press releases for a non profit, and you'd be amazed at the number of publications who pick up your press release 100% word for word unchanged. Not so much the major newspapers or publications, but it's very common in lesser known publications, local newspapers, industry-specific publications, etc.
This was about 15 years ago so it was still mostly for print publications, but a lot of small trade publications, local newspapers, and so on, are just trying to pad the print size of their publications so that they have more pages to run ads, and so they'll run whatever press release they can get their hands on that might somehow have something to do with the publication... ~400 words for the press release and sandwich that in between two ads for, like, landscaping companies and personal injury lawyers. For local companies it's also usually the cheapest ad buy in the paper.
It's definitely weirder now especially in the age of "woke capitalism" or whatever where companies are trying to pretend to be people, so you'll have the social media account written as if Ben is some guy who just LOVES makin rice and wants to go off on how to make the best rice, and then the corporate PR will treat Ben as a very serious board of corporate rice makers who take the responsibility of making rice very seriously.
...
But hey maybe things haven't changed that much from the old days writing press releases, this OP is a word for word reprint of the press release and ResetEta is selling ads :D
Yeah, that's typically the voice used in press releases, which traditionally were specifically so that press organizations could pick them up and republish them. I had a freelance job writing press releases for a non profit, and you'd be amazed at the number of publications who pick up your press release 100% word for word unchanged. Not so much the major newspapers or publications, but it's very common in lesser known publications, local newspapers, industry-specific publications, etc.
This was about 15 years ago so it was still mostly for print publications, but a lot of small trade publications, local newspapers, and so on, are just trying to pad the print size of their publications so that they have more pages to run ads, and so they'll run whatever press release they can get their hands on that might somehow have something to do with the publication... ~400 words for the press release and sandwich that in between two ads for, like, landscaping companies and personal injury lawyers. For local companies it's also usually the cheapest ad buy in the paper.
It's definitely weirder now especially in the age of "woke capitalism" or whatever where companies are trying to pretend to be people, so you'll have the social media account written as if Ben is some guy who just LOVES makin rice and wants to go off on how to make the best rice, and then the corporate PR will treat Ben as a very serious board of corporate rice makers who take the responsibility of making rice very seriously.
...
But hey maybe things haven't changed that much from the old days writing press releases, this OP is a word for word reprint of the press release and ResetEta is selling ads :D
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Got paired up with a random while playing golf this weekend who was so angry at the "liberals" for the changing of the name of Uncle Bens. And then he blamed it all on violent video games.
talk about having all your conservative bases covered.
Terrible? Unless you get some weird all in one rice a roni style flavor, the original uncle ben's is just rice. The white rice tastes like any other plain long grain white rice. Comparing the flavor of plain long grain white to basmati or jasmine is like comparing the texture to short or medium grain glutenous rice.
Ben's Original+Ben's Original?
Does this mean that they are getting into the streaming game?
I tought it was a Spiderman topic too. Anyway, why is racist, somebody could explain to me?
As someone on team rename bags of rice, I'm happy about this change.
Racism is finally dead. Thank you [brand], thank you so much
(This is stupid, and I'm certain the amount of black people that care FAR and few in-between. Don't know a single person who has been happy about any of these things.)
It is pretty terrible compared to some good ass basmati though. Maybe I was unfair in comparing it to basmati. You need to flavor the fuck out of it to make it taste good (at least for me). With basmati honestly its amazing with even just a little salt.
For those that have not tried it you need to get on that basmati train. Every indian store that I have been to has some.
Different dishes call for different rice. If I'm making butter chicken basmati is great. If I'm making nasi goreng it's not so great.
No uncle ben.
I'm just Bens original. I'm Uncle Ben, no more.
No more.
"Uncle" as a term for an older black man has a racist context in American history.
It's something that a lot of people even in the US today aren't aware of, let alone outside it.
that's good; wild we had to get to 2020 before this seemed like a good idea to them
i like their brown rice; the budget stuff sticks to my rice cooker
i like their brown rice; the budget stuff sticks to my rice cooker
Interesting thread. I'm from Brazil but I already heard about Uncle Ben brand. In Brazil we have a rice brand called Tio João(Uncle John) and as Ben is also a common name I thought it was an analog situation. I was wrong though...XD
EDIT: Is the reason for the rebrand a common sense thing in US? Because the article really failed to explain why the were doing this. If people from this thread didn't explained I would never understand.
EDIT: Is the reason for the rebrand a common sense thing in US? Because the article really failed to explain why the were doing this. If people from this thread didn't explained I would never understand.
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It's really not...
Some of you seriously need to come down off this weird food-based high horse once in a while and realize that a lot of the things you looks down on like this are totally normal foods for a lot of us; especially those of us who can't afford the "high quality" versions of things like this on a regular basis. None of it is anywhere near as bad as you make it out to be and you just come off sounding like elitists about the weirdest shit...
It's not elitist to prefer regular rice. It's cheaper than instant! One of the cheapest foods. The difference in flavor between instant and unprocessed rice is huge too.
Anyway, it's fine if you prefer instant rice. It's just food man.
