Sad thing is that we already had a shooting at a newspaper.This is a pretty embarrassing overreaction. It's a crappy edit of a scene from Kingsman meant to enrage liberals, it's not a call to arms for his base. The fact that it's getting so many riled up means it worked perfectly.
And I'm sorry maybe its not meant to be taken serious if only 1 insane person takes it seriously and acts on it that is enough to not have this around.