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Tom Hanks doesn’t seem too thrilled about shilling Apple TV

mattiewheels

mattiewheels

Member
Oct 27, 2017
5,107
www.google.com

Tom Hanks says decision to release new film on Apple TV+ is ‘an absolute heartbreak’

Greyhound was originally intended for a big-screen release until the coronavirus pandemic shut cinemas
www.google.com www.google.com

Tom Hanks has called the decision to debut his new film on streaming platform Apple TV+ "an absolute heartbreak".

"I don't mean to make angry my Apple overlords," he explained, "but there is a difference in picture and sound quality."
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Hanks also claimed that "the cruel whip-masters at Apple" had requested that he conduct press from his home office in front of a blank wall, and not one stocked with his personal belongings.

He joked that he therefore feels as if he is in "a witness protection programme", adding: "Here I am, bowing to the needs of Apple TV."
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I'm sure there's a good dose of tongue in cheek with these comments, but it does show how controlling Apple is about their PR...not allowed to have books in the background?
 
entremet

entremet

You wouldn't toast a NES cartridge
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Oct 26, 2017
60,010
He's clearly joking lol.

But yeah, sounds like Apple. They are crazy about their brand. This is known.
 
lunarworks

lunarworks

Member
Oct 25, 2017
22,127
Toronto
mattiewheels said:
www.google.com

Tom Hanks says decision to release new film on Apple TV+ is ‘an absolute heartbreak’

Greyhound was originally intended for a big-screen release until the coronavirus pandemic shut cinemas
www.google.com www.google.com

I'm sure there's a good dose of tongue in cheek with these comments, but it does show how controlling Apple is about their PR...not allowed to have books in the background?
Click to expand...
Click to shrink...
Seems like a bit of an overreach, but people can infer anything from background objects I guess.
 
Qasiel

Qasiel

▲ Legend ▲
Member
Oct 27, 2017
2,330
I heard he's tight with at least one of the investors, maybe he should have had a word...

D-0R_n0WwAMXT-B.jpg
 
Rassilon

Rassilon

Member
Oct 27, 2017
10,584
UK
mattiewheels said:
I'm sure there's a good dose of tongue in cheek with these comments, but it does show how controlling Apple is about their PR...not allowed to have books in the background?
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I guess this is a PR 'chess move' to preempt any potential controversy if a person is caught with a problematic book behind them.

Kinda like the NDA's they make freelancers sign when doing work for them
 
shaneo632

shaneo632

Weekend Planner
Member
Oct 29, 2017
28,989
Wrexham, Wales
The context is that he wanted the movie to have a theatrical release, and it's not, so it's not surprising he isn't pleased.

His new war series is being developed with Apple so he clearly isn't throwing shade at them, just expressing frustration at the situation - this is a non-controversy.

The press bit is pretty funny tho.
 
Skunk

Skunk

Member
Oct 28, 2017
3,065
mattiewheels said:
www.google.com

Tom Hanks says decision to release new film on Apple TV+ is ‘an absolute heartbreak’

Greyhound was originally intended for a big-screen release until the coronavirus pandemic shut cinemas
www.google.com www.google.com

I'm sure there's a good dose of tongue in cheek with these comments, but it does show how controlling Apple is about their PR...not allowed to have books in the background?
Click to expand...
Click to shrink...

They just want that typical "warm calm-speaking talking head over white background" look that is common in their videos if possible. I think it's a stretch to frame that as trying to limit books in the background.
 
NameUser

NameUser

Member
Oct 25, 2017
13,981
It sucks. I used to be like, "Just put everything on streaming platforms," but I'm starting to see why some film makers want a theatrical release. It's really not the same.
 
MrCibb

MrCibb

Member
Dec 12, 2018
5,349
UK
Comes across to me as him being more disappointed in it not being able to hit cinemas rather than not being too thrilled about Apple TV itself. Which is absolutely fair. A lack of a theatrical release, irregardless of where the movie ends up, is a shame.
 
Loud Wrong

Loud Wrong

Member
Feb 24, 2020
13,894
If he wanted this in the theater, he could have waited. It's not like people didn't already have the ending spoiled.

Reviews for it are OK at best so far. Many comments about terrible CGI.
 
AuthenticM

AuthenticM

Son Altesse Sérénissime
The Fallen
Oct 25, 2017
30,036
He's joking but he's also not. If he were completely satisfied with Apple, he wouldn't be making these jokes. He's speaking truth in a joking manner to soften the blow.
 
pauljeremiah

pauljeremiah

Member
Oct 28, 2017
997
Ireland
Like the time he had to shill for his Sony overlords


I honestly wish they just delayed the release of the film as I totally agree with Tom that there's a massive difference in picture and sound quality.
 
entremet

entremet

You wouldn't toast a NES cartridge
Member
Oct 26, 2017
60,010
AuthenticM said:
He's joking but he's also not. If he were completely satisfied with Apple, he wouldn't be making these jokes. He's speaking truth in a joking manner to soften the blow.
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I think you're reading way too much into this lol. Banter is a thing.

The theatre stuff is beyond his and Apple's control.
 
MrKlaw

MrKlaw

Member
Oct 25, 2017
33,038
U-Boat drama sounded interesting in the limited ads I've seen for it. but the video on that article's page is horrible

'in the worlds greatest war' - really? I mean, I guess you mean 'greatest' in a non-woohoo way, but that is just weird

and the sound effects - constant sub-bass like a damn alien invasion movie - sucks all the tension away

hopefully its decent
 
Venatio

Venatio

Member
Oct 25, 2017
3,737
Loud Wrong said:
If he wanted this in the theater, he could have waited. It's not like people didn't already have the ending spoiled.

Reviews for it are OK at best so far. Many comments about terrible CGI.
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It was Sony's decision. No doubt in large part because they weren't too optimistic about its box office potential. I think this film had been delayed a couple times already.
 
Wraith

Wraith

Member
Jun 28, 2018
8,892
lunarworks said:
Seems like a bit of an overreach, but people can infer anything from background objects I guess.
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Oh, the QAnon dipshits had some theories on Tom Hanks already. (In the vein of "he didn't really have Corona, he wasn't sick, he wasn't where he said he was," etc.)

And, like, here's an example of what they think about the backgrounds in videos of the Obamas and Biden:

s9AuVSa.png


"Facility" meaning a secret FEMA facility, or a secret detention center where Trump has locked them up.

yzwtl3Q.png


Dogs. Corn. Significant.

ew2TR5E.png


Something suspicious.

1iJhG8O.png


Detained and in custody.

oyktEkT.png


Why would anything on a shelf ever be moved, this is crazy.
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Tobor

Tobor

Member
Oct 25, 2017
28,429
Richmond, VA
On the other hand, I'm excited to watch the movie this weekend, so thanks to Apple for paying the 70 million to make it happen.
 
Blader

Blader

Member
Oct 27, 2017
26,607
Wraith said:
Oh, the QAnon dipshits had some theories on Tom Hanks already. (In the vein of "he didn't really have Corona, he wasn't sick, he wasn't where he said he was," etc.)

And, like, here's an example of what they think about the backgrounds in videos of the Obamas and Biden:
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Just wait til they find out Barack and Michelle live together

B.K. said:
I bet he didn't have any problems taking their money, though.
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Unless he originally had theatrical box office points that were bought out by Apple as part of the deal, or something like that, I would assume Hanks got paid by the original studio long before distribution changed hands.
 

Deleted member 18179

Account closed at user request
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Oct 27, 2017
863
mattiewheels said:
www.google.com

Tom Hanks says decision to release new film on Apple TV+ is ‘an absolute heartbreak’

Greyhound was originally intended for a big-screen release until the coronavirus pandemic shut cinemas
www.google.com www.google.com





I'm sure there's a good dose of tongue in cheek with these comments, but it does show how controlling Apple is about their PR...not allowed to have books in the background?
Click to expand...
Click to shrink...


Having worked with corporate PR before, there are a lot of concerns about logos or branding in the background. It's like on MTV whenever they blur a shirt for having a logo, only imagine it's Tom Hanks doing PR for your new movie. I agree that it is anti-human and heartless, but I also get why they do it.
 
Strings

Strings

Member
Oct 27, 2017
31,384
Worth noting he wrote this film and is the main force that pushed it through production, so it's kind of his baby. Understandable reaction tbh, even though he's poking fun at it.
 
electricblue

electricblue

Member
Oct 27, 2017
2,991
mattiewheels said:
Tom Hanks has called the decision to debut his new film on streaming platform Apple TV+ "an absolute heartbreak".

"I don't mean to make angry my Apple overlords," he explained, "but there is a difference in picture and sound quality."
Click to expand...
Click to shrink...

the difference is the quality is much worse in theaters? Is he upset that people are watching it in 4K HDR?

I get there's probably a difference in audience and prestige with critics
 
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Porco Rosso

Porco Rosso

Member
Oct 25, 2017
2,210
Canada
Wraith said:
Oh, the QAnon dipshits had some theories on Tom Hanks already. (In the vein of "he didn't really have Corona, he wasn't sick, he wasn't where he said he was," etc.)

And, like, here's an example of what they think about the backgrounds in videos of the Obamas and Biden:
Click to expand...
Click to shrink...

Yeah this is the first thing I thought of. QAnon stuff has been going over Tom Hanks not actually being at home, and they are going to have a field day with this.
 
WascallyWabbit

WascallyWabbit

Member
Oct 25, 2017
10,399
electricblue said:
the difference is the quality is much worse in theaters? Is he upset that people are watching it in 4K HDR?

I get there's probably a difference in audience and prestige with critics
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The vast majority who watch this movie prob do not have a 4K HDR setup with a nice sound system too.
Movie theaters are still the best way for most people, especially the audience of a WW2 sub movie, are going to have available
 
BarringGaffner

BarringGaffner

Member
Nov 11, 2017
2,249
Have a hard time caring that his film was released on streaming instead of delayed, and that he was asked to make his interviews over a clean background. That is not an outrageous ask.
 
zma1013

zma1013

Member
Oct 27, 2017
7,680
Where is that old video of him up on stage talking smack about whoever he was there to talk about? Can't remember if it was Microsoft or Sony or whatever but he was basically making alot of jabs and jokes about how he didn't want to be up there shilling for them. It was funny stuff if i remember right.

EDIT: bah is that the video already posted while I was typing this?
 
BLEEN

BLEEN

Member
Oct 27, 2017
21,876
ATV needs this controversy. Gotta stay relevant!
AuthenticM said:
He's joking but he's also not. If he were completely satisfied with Apple, he wouldn't be making these jokes. He's speaking truth in a joking manner to soften the blow.
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yeahhh, I mean he's usually pretty happy-go-lucky in interviews and tongue-in-cheek.

I've still gotta catch that McElhenney thing.
zma1013 said:
Where is that old video of him up on stage talking smack about whoever he was there to talk about? Can't remember if it was Microsoft or Sony or whatever but he was basically making alot of jabs and jokes about how he didn't want to be up there shilling for them. It was funny stuff if i remember right.

EDIT: bah is that the video already posted while I was typing this?
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It was posted like five times in this thread already lol
 
Lord Error

Lord Error

Member
Oct 27, 2017
4,360
electricblue said:
the difference is the quality is much worse in theaters? Is he upset that people are watching it in 4K HDR?

I get there's probably a difference in audience and prestige with critics
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There is something to author having a curated experience for their viewers. Instead, he realizes now that a majority of people watching this will do so on their iPads and iPhones with those bad stock earphones, or iPhone speakers. Probably very few people who subscribe to streaming services actually have high end TVs and sound systems that would make the movie look and sound more impressive than in an average theater.
 
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