No, the strategy is simply to put out games in front of as many people as possible so they can buy them where they chose to. Origin, Steam, Epic and elsewhere.I wonder if EA is looking to move away from Origin now? It can't be cheap. And they must have concluded it wasn't worthwhile.
How to retire it though without everyone losing their purchases, that's the question.
You'll still need to link an EA account up where ever you go though, that will not start to go away.
It may become optional in places but ultimately it's the back bone for EA's cross platform play environment which is only getting more and more widespread and requested from communities of players.
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