I dunno about that, honestly. These people are in the marketing department, and all evidence shows that they knew what they were doing and they're still continuing the plan by ignoring responsibilities. After all, these events take months of planning before going for it, they were well aware of what 8chan was, all this was a deliberate act, which means they likely did research on how the AMA would effect their business. They knew that the AMA would catch headlines, they knew it would cause outrage, but they also knew how the general gaming community as a whole would react to it after the initial headlines, with a meh and a moving on. At the same time, they get a dedicated base in 8chan now that will purchase their products and defend them on social media since they felt attack by those who were critical of THQ.
It's disgusting to admit it, but they played their cards well and it makes me worry that other game companies, or companies in general, might follow in their footsteps. Image something like, pulling random companies out of the air here, Hugo Boss doing an AMA on r/The_Donald or Wendy's doing a comedy sketch with Milo. Just, that shit can happen because marketing is all about getting the most attention out there and public rage in the age of social media is the best free marketing one can get.
