Given the boom-and-bust nature of cryptocurrency, this meant Nvidia's sales numbers didn't necessarily indicate reliable future growth, making investing in it riskier. "NVIDIA's analysts and investors were interested in understanding the extent to which the company's Gaming revenue was impacted by crypto mining and routinely asked senior management about the extent to which increases in gaming revenue during this time frame were driven by crypto mining," the SEC alleges.
Despite this, Nvidia didn't mention mining-related sales as a factor in its gaming division's success. Meanwhile, it mentioned crypto as an important factor in other markets, which suggested to the SEC that it was being deliberately deceptive. And investors' anxieties turned out to be well-founded. A crypto crash in late 2018 (along with a weakening Chinese market) led it to
slash its quarterly earnings projections by $500 million and spurred a
shareholder lawsuit.