Apple knows exactly what it has with iMessage(peer-pressure based lock-in) and isn't likely to willingly give it up.
At no point is anyone asking Apple to give up iMessage. What's being asked is for Apple to replace SMS as the fallback for if an iMessage fails to go through, or is sent to a non-Apple device and use a more modern protocol.
That's it. iMessage will still be iMessage and work exactly the same.
This feels like more of a problem in America than the rest of the world tbh. Over here (and many parts of the world) as much as I hate Facebook, I literally cannot connect with any of my family without WhatsApp. Its convenient too as switching ecosystems is less of a pain in the ass.
It very much is a US problem as the chat platform that would fill the roll that Whatsapp uses in the US is iMessage and that's vendor locked to one platform.
If it's not the carriers having a say, it's going to be another company.
There has to be a universal protocol that works on every phone, regardless of where you are in the world and works with every network.
That's the biggest reason SMS has hung on for so long. It's 100% compatible with every carrier in the world. There's costs involved, but if I know a person's cell phone number, I can send them a SMS anywhere in the world from my phone.
Here in the US, it's the only messaging protocol that works on both iOS and Android right out of the box.
The issue with apps like FB Messenger, Whatsapps, Kakaotalk, etc is that you need an account to use them. That's going to be a massive limitation for a fully universal messaging platform.
Carriers are always going to have a say in something like this, after all, it's their networks that we're connecting to, whether it be a cellular based chat protocol like SMS or an IP based protocol like RCS, or the various internet based chat programs like Whatsapp.
Neither is SMS and that's a large portion of the point. IF they are going to fall back on something when NOT using iMessage, it could AT LEAST be RCS INSTEAD of SMS.
Is an all-internet solution better? Yeah, but if they're gonna use a lesser solution, they could do better than a technology that was archaic over a decade ago.
Exactly.
I don't think people realize just how old SMS is. It was developed in 1986. It was originally designed to only support 160 characters. It's been stretched way, way passed the point of it's original purpose.
Think about that. We're still using a messaging protocol that was developed when Ronald Regan was starting his second term in office.
That would be like still using VHS tapes today.
Plenty of reasons not to. It's competing with their solution.
It's actually not.
RCS isn't a replacement for iMessage, it's a replacement for SMS (which needed to be replaced a long as time ago).