An unlikely dessert is on its way to becoming as ubiquitous as the croissant.
Not long ago an authentic pastel de nata—the diminutive egg-custard tart with a crispy crust—required a trip to Portugal. But now they're popping up in supermarkets, coffee shops and bakeries from Manhattan to Singapore. The pastry even earned its own episode on the Great British Bake Off, the global hit that conquered the world with bunting and scones.
The pastel de nata, which just means cream pastry in Portuguese, has similarly become an international hit, centuries after it was said to have been invented in a Belem monastery by monks. In Portugal, the simple treat often costs about a euro ($1.14) at the more famous shops, but they fetch up to 3 pounds ($4) in trendy London cafes. One grocer, Lidl, boasted of selling 2,000 nata an hour in the U.K. in 2018, competing with doughnuts for popularity.
It's unclear what exactly sparked the boom, but the pastry ticks a few boxes. Culturally, Portugal is a must-try on an international travelers' bucket list, and budget Lisbon rents are creating a tech hub for millennials priced out of London and New York. The famous, blue-and-white-tiled Pasteis de Belem was made for Instagram bragging, despite being founded in 1837.
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So, have you had some nice pastel de nata yet, Era?