The new Renault Clio ad might be the best ad ever made

[Kingpin Rogers]

It looks like a parody of car adverts to me tbh. For two minutes if you didn't know it was a car advert you wouldn't have a clue what you were watching and then at the end it just pops up the name and you're like "oh"

Fine little short story but as an advert for a car it's atrocious, doesn't give me any reason to want that car over the others. I have no idea of it's price, it's features, and I can barely even remember what it looks like because we saw so little of it compared to the rest of the advert. All car adverts try to get all artsy-fartsy and they're all terrible advertisements for it.

 

[Doggg]

Not as good as Miss Cleo's.

 

[MajesticSoup]

Its so weird how all the car companies decided to jump on the emotional adwagon at the same time.

https://youtu.be/tsM6XoqWRFs

https://youtu.be/pjQt2lEZIXg

 

[Chrno]

is this a commercial that gives you feels thread now?

if so, I'm gonna plug this.

 

[klonere]

This is so saccharine sweet and emotionally manipulative it's almost parody.

Terrible ad, fucking hell.

 

[Deleted member 4614]

That was an annoying waste of time.

 

[F-Pina]

I liked it.

 

[DrewFu]

I get why people like it, but as a car ad, how is that supposed to make someone want to buy that car?

I'm not against trying to make a statement in an ad, but the most important part of one should be why you should buy the product.

 

[BAW]

I get why people like it, but as a car ad, how is that supposed to make someone want to buy that car?

I'm not against trying to make a statement in an ad, but the most important part of one should be why you should buy the product.

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Hot lesbians
It works on multiple levels

 

[Deleted member 31817]

I'm so over slow covers of pop songs that the ad just annoyed me.

 

[DrewFu]

Hot lesbians
It works on multiple levels

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lol I figured maybe there was no way to try and make that car look cool or interesting. lol

 

[DrewFu]

I'm so over slow covers of pop songs that the ad just annoyed me.

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I've never gotten why TV ads almost always use covers of famous songs. Just use the regular version. It doesn't make the ad more hip or cool to use a cover.

 

[AcridMeat]

I can't stand that style of covers so while the ad was very touching, the music ruined it for me. Slow dramatic covers of megahits doesn't do it for me at all.

I genuinely think Spike Jonze created the single best advertisement ever:

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Yeah I loved this one when it came out.

 

[canseesea]

I can't stand that style of covers so while the ad was very touching, the music ruined it for me. Slow dramatic covers of megahits doesn't do it for me at all.

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It's an annoying trend, but it can be done well.



Not quite as slow or sparse as the one in the commercial posted, but it almost sounds like that was a cover of this cover instead of the original.

 

[ShapeDePapa]

Pretty good ad but the Volks ads with Pter Stromare were sooooooooooooo good.

 

[Tuorom]

 

[Peacemillian]

This advert actually made me buy a C4, and also came out 3 years before the Transformers movies. It blew my mind at the time.

 

[AcridMeat]

It's an annoying trend, but it can be done well.



Not quite as slow or sparse as the one in the commercial posted, but it almost sounds like that was a cover of this cover instead of the original.

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Without derailing too much, I don't necessarily lump this cover in with the trend I mentioned. This one seems to be an artist taking a song and performing it their way, as a cover should be, and I don't find it grating. The trend feels like a producer telling some musicians what they want (minimal, dramatic).

 

[Kalem]

Ain't got shit on the Mexican Juke ad tho

 

[Puppulent Succulent]

Reminds me of Toyota's 2015 Safety Sense ads in Japan - I personally get thrown off by the tag line at the end which makes the advertising effectiveness wasted on me, like I just got stuck in a timeshare, but I applaud the skill created by the narrative (the Spike Jonze Ikea ad was perfect at revealing the strings):

 

[JediTimeBoy]

Beautiful commercial, but this is still the best car ad ever made:

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Brings a legit tear to my eye.

 

[squeakywheel]

Reminds me of Toyota's 2015 Safety Sense ads in Japan - I personally get thrown off by the tag line at the end which makes the advertising effectiveness wasted on me, like I just got stuck in a timeshare, but I applaud the skill created by the narrative (the Spike Jonze Ikea ad was perfect at revealing the strings):

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My wife and I were in tears after those Toyota ads.

 

[Puppulent Succulent]

My wife and I were in tears after those Toyota ads.

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I totally get it! As I get older, these things are like cutting onions to me because as I get more life experiences, these things emotionally reach me...

...then it all gets whiplashed back once the "ad" part kicks in and the brake "demo" happens.

Thai advertising has some pretty famous examples of emotional outreach though, like watching soap operas.