https://www.vox.com/platform/amp/fu...legal-meatless-meat?__twitter_impression=true
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This week, a new law went into effect in Mississippi. The state now bans plant-based meat providers from using labels like "veggie burger" or "vegan hot dog" on their products. Such labels are potentially punishable with jail time. Words like "burger" and "hot dog" would be permitted only for products from slaughtered livestock. Proponents claim the law is necessary to avoid confusing consumers — but given that the phrase "veggie burger" hasn't been especially confusing for consumers this whole time, it certainly seems more like an effort to keep alternatives to meat away from shoppers.
"The plant-based meat alternative category is on fire right now, with consumers demanding healthier and more sustainable options," Michele Simon, the executive director of the Plant-Based Foods Association, said in a statement. "This law, along with similar laws in several other states, is the meat lobby's response."
"This bill will protect our cattle farmers from having to compete with products not harvested from an animal," said Mississippi Farm Bureau Federation president Mike McCormick in Januarywhen the bill passed in the Mississippi state House.
Mississippi isn't the first state to consider this. Missouri passed the first such labeling law last year, and it was challenged in court by groups including the Good Food Institute and the American Civil Liberties Union, which argued that such a "content-based, overbroad, and vague" restriction on the language companies could use to describe their products was unconstitutional. The lawsuit is now in settlement talks.
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