The ad is resonating a bit, "America or Trump" is a top topic on Twitter and Facebook this morning.
They've been really smart about ad spending. Rick WIlson mentioned on his podcast with Molly Jong Smith that they spent something like $365 TOTAL to run the ad on Fox News at the 11PM timeslot in one zipcode in America: the national mall in DC, an area super cheap to advertise in because nobody runs political ads in DC. It worked perfectly, Trump saw it on Tucker Carlson's program, and he flipped out and immediately started rage tweeting about it and the ad quickly got millions of views on YouTube and Twitter.
I don't think this ad works like the others.
I mean, I agree with it, but that's the problem.
The Lincoln Project is good because it kicks Donald in the Fox news. He's incompetent etc.
This is making a great point, one I agree with, but not one that I can see resonating with Fox viewers.
I agree, I think they're going to focus their advertising spending to run this in suburban areas and battleground states, not in the deep south.
This ad wouldn't resonate at all in white conservative places in the South or Mountain West, places that are proud of the confederacy and see voting for Trump as continuing this confederate legacy or whatever. Places, though, like Michigan, Pennsylvania, Wisconsin, and Ohio ... states that fought and died fighting against the confederacy and were abolitionist states, I think if they can influence 10,000-30,000 people in those states, it's enough of a swing that Trump loses those states.