^ Yeah it's difficult for me to become too animated by this for exactly that reason - of course companies are deliberately trying to come up with new ways to give their consumers sensory overload and take advantage of their insecurities to sell them more and more expensive crap. That's like our entire economy at this point, that's what almost all advertising is, selling you things for needs they've manufactured, telling you you'll be prettier if you buy this, happier if you buy that, ooh you don't want to be left behind if you don't buy that, etc.
I know Jim knows this, of course, because he's become pretty smart at subtly and not-as-subtly turning his fanbase against completely mainstream marketing tactics as if they're new (because Gamers often act like some things that happen to the gaming industry are completely new or uniquely gross in some way or something since a lot of them know nothing about industries outside of it) but well, yeah, this is just what they do. I don't know what to do about it except not enable it myself, but unfortunately, as intended, it makes me become a crochety old man sitting alone in a corner with nothing to talk about, only making opposition to these tactics sound like kill-joys.