This is how Fnac is looking here in Portugal:
All games have a pre-order discount in all stores from what i can see. I bought Spider-Man Ultimate Edition for 68 euros. It's literally 2 games. It's not "cheap" but it's a new release for a new console. It's reasonable.
Off-topic: Portuguese here, that's the main reason I went for the disc-based edition. You can always pre-order games with 15% discount.
Back on topic, I'm using all my strenght to avoid watching this. I don't want to see any more footage, just want to experience it first-hand. It'll be my first time playing a Souls game