And pretty sure that if Valve can't give absolutely any concrete plans, that that says more about problems within the company than about how good their marketing is. It's also much easier to not be bothered with Valve not being communicative when you don't have problems with them. One issue I have with Steam is that they have zero standards for what they'll allow on the store, meaning that bigoted and sexist games can pop up on the store. I've seen them pop up in the new and trending list as well (
here's an example of a game with a transphobic slur popping up in there earlier this month). And as far as I know, Valve has no plans to do anything about this. Of course, it's possible that they do, but Valve doesn't communicate at all about that sorta stuff. And with them not saying anything at all, it's pretty easy to assume that Valve doesn't give a shit about minorities and will continue to allow this sort of shit aside from the times mainstream media catches on.
Well that's the thing, Valve is what it is. It's like Nintendo, their approach has definite flaws, but criticizing it makes about much sense as complaining about salty seawater. So with the defining trait(s) being immutable, everything else has to work around them, PR included.
And sorry, but that's one point we're going to disagree on. Steam's lack of pre-curation is about as much of a defining feature as GOG's lack of DRM. It's a platform for everyone. Bad things are going to get on there along with the good, and users have the power to make the good rise to the top. By reviews, by wishlisting, by reports if need be. I made the social media comparison before, and I still think it's apt, because Reddit works the same way. Good posts rise to the top, bad posts are downvoted to oblivion and undesired content gets reported by users and taken down by moderators. It's the only way an enormous platform like this can be moderated with a reasonable amount of effort and accuracy.
(also that word, and I will assume that I'm correct about what word you mean there, is... rather a common bit of jargon? I honestly never saw it used as a slur, or at least it never registered as one - plus it's also a common word with a less loaded meaning, making the title by itself perfectly innocuous. I literally would not have known what you meant there, were it not for the game's tags and had I not encountered the term before in a relevant context.)
(also you kind of have to opt in to ever see that type of content by default, so it must have been a slow day if that got to trending. I keep it disabled in my preferences, less clutter in the feed, plus the concept of
paying for it when it's usually on the 'net for free is kind of unnatural. :P)