Streaming is a distribution technology, subscription is a business model. They are completely different animals. We could have a subscription program right now. You could do it with physical disks, after all thats how Netflix started with physical disks. So there is nothing magical about new technology with regard to a subscription business model.
Will that business model develop? It will develop if it's really good for consumers and it's really good for people to create products. That -- it has to be good for both. And remember, people consume video games differently than they consume linear programming. So the average American household consumes about five hours of linear programming what we used to call television programming, but fruit to all sources, a day about 150 hours a month. And currently they consume about an hour and 20 minutes of interactive entertainment programming a day, so about 45 hours a month, very big difference. And of course, the biggest differences with regard to linear programming, you're very unlikely to watch something twice. So in a given month, at five hours a day, you could be watching 75, 100, or depending on the length, it maybe more than that different products.
In the case of the video game business, people may play the same title for the entire month. Maybe they played two or three titles, but they're not engaging with 75 or 100 titles. So you have to ask yourself whether a subscription model really applies to a video game consumer versus the possibility of engaging with a free-to-play title and paying as you go or engaging with a title for which you pay, for example, like NBA 2K19, where you pay a meaningful price in the U.S. about $60 in retail, little bit more outside of the U.S., but you might play that game for a year. We have people engaged for a year. And it's a terrific deal if you stay engaged for that long.
The jury is out on subscription models. We ultimately want to be where the consumer is. Subscription models do make sense, could be an opportunity for us, but they need to make sense for everyone involved.
