I know Era has fallen out of love with Jim Sterling a bit but I think this is an important one.
Initially I thought the video wouldn't have anything new to offer but there are a whole of bunch of clips from a lecture named "Let's Go Whaling" by Torulf Jernström that I had not seen before. It lays out some psychological tricks to get people to buy into IAPs and Lootboxes and I am shocked by it. It's not like I didn't know this was happening but the uncaring directness of it is.. insane. Aside from that I like that Sterling goes into detail about gambling addiction.
Since the video offers a couple real life testimonials I would like to add one:
There's one guy in my circle of friends who is insanely susceptible to addiction. At some point during the smartphone boom I noticed by chance that he started playing candy crush clone games and that he started spending a lot of money on it. I asked him, because I genuinely was curious about it, how much he spent and he didn't know. He looked it up on his bank account and he had blown through 500 € without even realizing it. He had basically spent what I would consider a year's worth of gaming budget on a day. On a candy crush clone. It was a horrifying moment.
I can't say it any other way but companies I used to love like Blizzard, Activision, Valve and so on disgust me on a deep level these days for going all in on lootboxes.
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