Influence boosts? How do you get those?
Also, can you switch to a different leader, or are you stuck with what you started with?
Like others said before make sure to sell your high value items, but the way I did it was by playing co-op with my friend. Co-op is buggy/glitchy/janky af but it's well worth your time if only for the influence that you earn. When I finally cleared my first map (Drucker County) and helping my friend via co-op for over 10-12 hours, I had 10k + Influence.
Man...as a beginner I'm overwhelmed.
I'm trying to keep things manageable but my base is depressed ? But the resources in the top left are all white, not red which I assume means I'm low ?
Many factors contribute to low morale amongst your survivors. Lack of supplies, different personalities, some folks in my base (2 in particular) like to start fights and pick on other when they're low on morale. Make good use of your community screen to look at the strength and weaknesses of your survivors and use the base screen and on the left hand side you'll have 4 different tabs named Resources, Community, Morale, Effects and Threat Level, respectively.
Use them to your advantage and find out who exactly is low on morale and how their personalities may or may not be affecting your camp.
For example, 2 of my survivors are a real pain in the ass, so I installed a white noise machine mod on my beds to boost morale by 10 and mitigate against that.