Regardless how many of those views are ads, I think the like/dislike ratio itself is surprisingly low. 88.5% is about as low as Fallout 76. The teasers for Skyrim and Fallout 4 used to be in the 98%-99% range, and they weren't more informative or better realized than this one.
Context matters.
Skyrim wasn't a new IP. It was an Elder Scrolls sequel, which brought along with it a certain level of expectation, especially since Oblivion was reasonably successful before it. Furthermore, although all I have this many years in is just anecdotal evidence, the officieal teaser for Skyrim, today is listed at 12 mil views. which isn't a lot by today's standards, but I anecdotally remember that reveal being praised as a master-class in a powerful reveal that generated a ton of hype. Remember that this was TEN YEARS AGO, and YouTube has only grown monstrously larger in reach ever since. The same trailer in 2015 would probably clock closer to 20 million.
Fallout 4 was sequel to the highly beloved Fallout 3, which was a monster-hit. Though it lacked Skyrim's "teaser" power, IP can carry reveals to varying degrees of exctiment so long. For example, TES 6 teaser from 3 years ago? 14 million views, and a like/dislike ratio that has no evidence of ad-boosting.
The "totally nothing' God of War sequel teaser trailer that showed only a logo and some narration? 5.7 million views on IGN channel ( no official version exist ). It would've been closer to 10 if Sony released an official trailer video for that.
When a franchise is sufficiently beloved, you can throw a total nothing and people would go crazy for it.
I thought the unique proposition of NASA punk by BGS would drive more engagement than this.
Here's the thing.
I wouldn't make any assumption that any 'yet to be substantiated in proper gameplay conceptual idea' that some of us find interesting/unique/etc is actually all that interesting to the broader gaming audience, from a concept perspective that it drives engagement. The simplest anecdote I can offer is how whenever people talk about games you'd like to see, it's rarely asking for new franchises/ideas/never-seen-before-stuff. Because familiarity and existing franchise is more comforting than one would like.
A clearer anecdote would probably be Ghost of Tsushima in relation to Ubisoft's refusal/disinterest/keeps passing over in making AssCreed Japan for years and its early marketing metrics. If I look at initial views/engagement level/etc for Ghost - it did poorly for what was apparently a 'much requested setting' aka fuedal Japan open-world. I would imagine Ubisoft's own internal data suggest that
conceptually on paper, feudal Japan open world was probably asked a lot in isolated settings, but don't have high levels of engagement solely from a conceptual level.
It wasn't until gameplay reveal for Ghost ( which wasn't even anything revolutionary, it was just the actual visual representation of what everyone was asking for - AssCreed Samurai etc ) - that metrics shot through the roof, and once average consumer is able to reconcile the vague concept of 'samurai open world' to 'actual gameplay footage' that the long-term interest in the setting was rewarded in real engagement.
It's rare that ideas on their own generate a ton of interest. Cyberpunk was the rare IP that did.
yEaH bUt tHe Ad ViEwS
-literally every console warrior ever
as if this game still won't be massive 😂
I know this isn't in reference to me, but for anyone who thinks I'm remotely putting on my console warrior air here - just go look up my post history every year when it comes to discussing YouTube E3 trailers. I made the OP for a few of them myself.
I always bring up ad-boosts and ad-views. EVERY. DAMN. YEAR.
