I honestly believe they're genuine in their statements and intent here. The problem is when your commercial product pertains to the memory of actual people who were shot in school, you better make damn sure your intended messaging is clear as day. The fact that the general reaction is outrage here tells us it is not. I'm firmly in the camp of "as art, it would've been a statement on awareness; but as a business venture it's fucking appalling."
Had they chosen to donate all profits to support victims' families, things would be at least a little bit better.
Had they chosen to donate all profits to support victims' families, things would be at least a little bit better.