If they don't want a repeat of the PS4, the bigger issue is they have to use a higher quality thermal paste. IMO what's happening with most PS4/PS4 pro nowadays is the paste drying up and not effective in transfering heat from board to HS. I've fixed some PS4 heat issues and the paste is ALWAYS dried out.
It's actually the same symptoms of tower fans in PCs that are hitting over 80c when they shouldn't.
edit: This topic has me really curious at the Xbox X thermal paste solution, unfortunately I havn't seen any.