Sony is really out here thieving Xbox Game Pass slogans to advertise PlayStation Now

[Deleted member 2254]

This doesn''t even classify as a slogan. It's not a unique phrase and 'discover your next ...' is as generic a marketing line as they come.

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It is generic, but Game Pass has been using it for several months now (I distinctly remember it being mentioned at E3). It is their slogan, plastered everywhere and was inside ads. It's kinda hilarious they took the exact same words and used them, but it's no big deal. Just... there's no way nobody knew MS is already using the exact same phrase. I mean, imagine if Samsung launched a new phone now with a dark mode, and they used the exact same slogans Apple used for theirs. It's not copyright infringement but it's funny.

 

[Hoo-doo]

It is generic, but Game Pass has been using it for several months now (I distinctly remember it being mentioned at E3). It is their slogan, plastered everywhere and was inside ads. It's kinda hilarious they took the exact same words and used them, but it's no big deal. Just... there's no way nobody knew MS is already using the exact same phrase. I mean, imagine if Samsung launched a new phone now with a dark mode, and they used the exact same slogans Apple used for theirs. It's not copyright infringement but it's funny.

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It''s genuinely the first time i''ve seen the phrase used for Gamepass, and it's on the website as a blurb.

Is it on any of their off-site ads or billboards?

 

[Deleted member 15311]

This is indeed funny (and I'm sure the thread would look a lot different if some company names would be different :D)

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oofff, i'm sure of it.There at least 5 users mocking and defending this that if it was the other way around, they would be singing a different song.

That said, this is a generic phrase, it's kind of reaching by the OP.

 

[Adamska]

I actually think this phrase has been used for a while already in regards to PS Now, which itself has existed for much longer than game pass.

 

[Deleted member 24021]

^ Lol do people think if they say something it becomes true?

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Imagine having opinions.

 

[pswii60]

Neither can spell favourite correctly.

 

[behOemoth]

So Nintendo copied PlayStation Network / Sony Online Network with their Nintendo Network?

 

[Ohri-Jin]

Yeah lol that is blatantly stolen haha..

 

[SnowHawk]

I'm sure Microsoft are thankful to have fans like you that are concerned about them and their integrity and well being.

This is just a nothingburger of a thread.

 

[DealWithIt]

Et tu, Gaben?

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This should be a threadmark. Not for the steam use of the phrase, but because it's the best post on this forum in at least 3 [hyperbolic time period]s.

 

[Detective]

I don't see any problem with it.
Common phrases with common words used all over the place.

 

[Footos22]

Why did I just waste 10 mins of my life even reading through this thread.. I need to stop procrastinating over shit that doesn't matter lol.

 

[Super Havoc]

What would the responses be like if MS were the ones who did what Sony did here? I highly doubt they'd be any nowhere near as dismissive.

 

[RestEerie]

What would the responses be like if MS were the ones who did what Sony did here? I highly doubt they'd be any nowhere near as dismissive.

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Earth 2 is just a portal away..

 

[Thorrgal]

"Thieving"....

 

[Super Havoc]

Earth 2 is just a portal away..

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I don't know what this means but this coupled with your avatar and name is scaring me...

 

[Rabalder.]

Lmao wasn't expecting them to have stolen that phrase word for word.

 

[Garjon]

LOL this is one of the most commonly used phrases in marketing ever, just put "Discover your" into a search engine and see how many completely different marketing pages you get. It's a phrase that's been going for decades and hardly one I'd associate with Game Pass in any notable way.

 

[pswii60]

It''s genuinely the first time i''ve seen the phrase used for Gamepass, and it's on the website as a blurb.

Is it on any of their off-site ads or billboards?

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[monmagman]

"Find some games you might like".....there,is that better,lol.

 

[Rndom Grenadez]

Not a big deal either way, but there seems to be a lot of apologists for something that is quite blatantly aping a direct competitors slogan.

 

[Ishka]

So many Sony defenders in this thread!

No one should go to jail over it, but its still pretty pathetic from Sony. Some of the defenses here are comical.

 

[Hucast]

Man, console warring used to have more spirit than this.

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You sure?

 

[Deleted member 10737]

yeah like, no one is saying they did something illegal and should be sued over it. they just stole the slogan of a very similar service. yall need to chill with the defensiveness.

 

[Solaris]

I'd love to see this thread if the situation was reversed

 

[Hucast]

yeah like, no one is saying they did something illegal and should be sued over it. they just stole the slogan of a very similar service. yall need to chill with the defensiveness.

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Yeah this. It's nothing illegal, just shameless

 

[Ghost Slayer]

I'd love to see this thread if the situation was reversed

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Same outcome but reversed posts with same users

 

[Shpeshal Nick]

Aaa ah now we see why Shawn got fired.

tsk tsk Shawny boy

 

[upinsmoke]

So many Sony defenders in this thread!

No one should go to jail over it, but its still pretty pathetic from Sony. Some of the defenses here are comical.

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Listen to yourself, "Sony defenders" "pretty pathetic from Sony"

The only comical thing is your response to people saying its not an issue.

Infact its not even comical, it's sad. Go for a walk or something.

Or google "discover your next favourite" and see how many things come up way before gamepass was even a thing. It's a slogan that is used worldwide by marketing, except the only common thing here is they both sell games.

 

[Monkey Gland Sauce]

As an interesting aside, Valve also used this phrase for the Steam discovery update back in 2014.

https://web.archive.org/web/20140922231911/https://store.steampowered.com/about/newstore

Discover your next favorite game. The Steam Discovery Update makes it easier to find exactly what you want when shopping for a new game experience.

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edit: ah I see it was here already, oops.

 

[BioDigital Jazzman]

I'd love to see this thread if the situation was reversed

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Remember that destiny perfume ad and the outroar it caused on gag. Yeah it'd be a diff reaction lol

 

[get2sammyb]

This is one of the most pointless criticisms I've ever seen. It's literally a very generic sentence on a website.

 

[sponger]

My girlfriend is a Senior Copywriter - this kind of situation is usually reason for legal infringement. (She works at the agency which covers some of the lagest global brands)

Repetition of a copy is major issue in her industry and that's the reason why you need to have Senior Copywriters in the management (besides the quality of messages they follow "all-brands-messaging-history" to ensure smooth delivery of messages from all standpoints - creative, legal, innovation, clear-messaging etc.). They need to ensure that all your products are following basic Marketing Strategy and Meta Naratives and do not copy other brands. It is bad from the legal view, but also damaging brand's reputation.

This is responsibility of PR and Copyright/Marketing teams at Sony. It shows that this has not passed any quality control (includes part of legal team usually).

They will need to change it or even confront lawsuit from Microsoft lawyers.

 

[Hoo-doo]

My girlfriend is a copywriter - this kind of situation is usually reason for legal infringement. (She works at the agency which covers some of the lagest global brands)

Repetition of copy is major issue in her industry and that's the reason why you need to have Senior Copywriters in the management (besides of quality of messages). They need to ensure that all your products are following basic Marketing Strategy and Meta Naratives and do not copy other brands. It is bad from the legal view, but also damaging brand's reputation.

This is responsibility of PR and Copyright/Marketing teams at Sony. It shows that this has not passed any quality control (includes part of legal team usually).

They will need to change it or even confront lawsuit from Microsoft lawyers.

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Joke post, surely.
There is zero chance this throwaway blurb is going to hold up to a lawsuit. Nobody owns this phrase and people have been using 'discover your next XYZ' for decades.

 

[Governergrimm]

I mean If they are going to use their infrastructure they may as well use their marketing. Jk.

It doesn't matter. It's low effort but I don't see an issue

 

[Adamska]

My girlfriend is a copywriter - this kind of situation is usually reason for legal infringement. (She works at the agency which covers some of the lagest global brands)

Repetition of a copy is major issue in her industry and that's the reason why you need to have Senior Copywriters in the management (besides of quality of messages). They need to ensure that all your products are following basic Marketing Strategy and Meta Naratives and do not copy other brands. It is bad from the legal view, but also damaging brand's reputation.

This is responsibility of PR and Copyright/Marketing teams at Sony. It shows that this has not passed any quality control (includes part of legal team usually).

They will need to change it or even confront lawsuit from Microsoft lawyers.

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I guffaw'd.

 

[Ghost Slayer]

My girlfriend is a Senior Copywriter - this kind of situation is usually reason for legal infringement. (She works at the agency which covers some of the lagest global brands)

Repetition of a copy is major issue in her industry and that's the reason why you need to have Senior Copywriters in the management (besides the quality of messages they follow "all-brand-messaging-history" to ensure smooth delivery of messages from all standpoints - creative, legal, innovation, clear-messaging etc.). They need to ensure that all your products are following basic Marketing Strategy and Meta Naratives and do not copy other brands. It is bad from the legal view, but also damaging brand's reputation.

This is responsibility of PR and Copyright/Marketing teams at Sony. It shows that this has not passed any quality control (includes part of legal team usually).

They will need to change it or even confront lawsuit from Microsoft lawyers.

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I would love to see this happens just for drama lol

 

[sponger]

If I told you that once they did get warning from Chanel lawyers for one Project on which they worked included one sentence which is close resemblance to the sentence that Coco Chanel once used in one of her interviews?

They didn't know for that sentence but they immediately changed it. That's practice in copy industry. Large brands can be very very protective.

 

[Hoo-doo]

If I told you that once they did get warning from Chanel lawyers for one Project on which they worked included one sentence which is close resemblance to the sentence that Coco Chanel once used in one of her interviews?

They didn't know for that sentence but they immediately changed it. That's practice in copy industry. Large brands can be very very protective.

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A line from an interview is quite different than a throwaway sentence that's been used in tons of media. Should Gabe Newell sue Microsoft over using the line too?

 

[jaymzi]

Can't tell what's more funny, the jokes or the ones being serious.

 

[HStallion]

Sony does was MS did.

 

[jroc74]

Valve about to get PAID!!!!!!

 

[hanmik]

I changed it to better illustrate what to do...

 

[Bansai]

Greatness awaits -> You next favorite game awaits.

Hire me Sony.

 

[sponger]

Let's make it a joke.

Sony: "All games you love at One place"
Microsoft: "Play your beloved games Now"

Peace & Love to all of you <3

 

[Deleted member 24021]

So many Sony defenders in this thread!

No one should go to jail over it, but its still pretty pathetic from Sony. Some of the defenses here are comical.

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It's a generic term that has been used many times, sheathe your keyboard.

 

[Ishka]

Listen to yourself, "Sony defenders" "pretty pathetic from Sony"

The only comical thing is your response to people saying its not an issue.

Infact its not even comical, it's sad. Go for a walk or something.

Or google "discover your next favourite" and see how many things come up way before gamepass was even a thing. It's a slogan that is used worldwide by marketing, except the only common thing here is they both sell games.

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Not sure if this is a serious reply or not?

Good work pointing out that "only common thing" is they both sell games though - as that is really the critical point. No one said the phrase is trademarked by Microsoft so its use by others is irrelevant. Clearly Microsoft and Sony are direct competitors. Using the same phrase to market a similar product is strange by any reasonable measure.

 

[Voytek]

I think the bigger rip off would be Sony's State of Play haha

 

[xtib81]

Didn't know "discover your next favorite game" was a trademark..

 

[ty_hot]

Came into the thread expecting a bunch of different stuff being copied... Found a single phrase that isn't even that original. I can totally see it being a coincidence.