Sony is really out here thieving Xbox Game Pass slogans to advertise PlayStation Now

[Neat]

Whatever happened to original advertising? Surely with the hundreds of millions of dollars these corporations invest into marketing, someone should have realized that pilfering the taglines of a directly competing service (verbatim) is poor form? I don't buy the fact that this was some unfortunate accident; if you're working in marketing PS Now, you damn well have to know how one of Sony's biggest competitors is marketing their own service. Ya hate to see it

EDIT:

Microsoft has registered the slogan.

https://trademarks.justia.com/886/39/discover-your-next-favorite-88639876.html

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[Noctis]

It's not that serious.

 

[Jamrock User]

It's really catchy.

It immediately gets the point of the service across. Can't blame em.

 

[TrueSloth]

Let them fight. It's a little scummy, but they're multimillion dollar companies. So whatever.

 

[Outrun]

I am sure that they independently formulated that sentence.

 

[janusff]

Lmao

 

[魑魅魍魎]

its ok

 

[Hippopuncher12]

I literally don't see the problem personally.

 

[Theswweet]

 

[etta]

It's not that serious.

Click to shrink...

of course

 

[Lant_War]

Lol, that's pretty blatant.

 

[TheWickedSoul]

Shawn got caught stealing the slogan so they gave em the boot.

 

[EVA UNIT 01]

Who fucking cares

 

[Deleted member 11626]

OP I promise it's not that deep. These two ape each other all the time and the industry is better for it anyway

 

[Kyoufu]

i hope they get sued

 

[Ghost Slayer]

MS invents Discover

 

[Phellps]

If Sony wants to go all out with aping Game Pass, I won't be the one to complain about it.

 

[Anthony Hopkins]

OMG, jeez. Come on Sony..

 

[vestan]

someone post *that* image

 

[SavoyPrime]

Click to shrink...

Good stuff right there LOL

 

[Garrett 2U]

Oof..

 

[Madison]

sony just shot themselves in the foot

 

[Gundam]

I don't know that it's really a big deal, but yes, they did technically use the exact same slogan

 

[Zippo]

 

[Deleted member 4976]

Sony's had a bad week. No need to kick 'em while they are down.

Let them coast off of MS's glory a bit.

 

[Toumari]

This wouldn't have happened under Shawn Layden's leadership.

 

[Deleted member 32018]

Imitation is the best form of flattery. SoP animations look very similar to those from Nintendo Directs too.

But honestly if it benefits us as consumers, it's all good.

 

[giancarlo123x]

Do I blame druckmann?

 

[reKon]

It's not that unbelievable to think that they came up with that on their own (not saying the it's an original slogan on its own standards)

I feel like I've seen this as a slogan for other products...

"Discover your favorite_______..."

 

[Bansai]

Not that serious, but the fact they aped it word for word is hilarious.

 

[EvilBoris]

Ironically using GTAV to describe a great game you haven't played.

 

[qa_engineer]

TIL that MS trademarked this particular grouping of words.

 

[Minilla]

Lol, this isn't really a big issue

 

[23qwerty]

It's hard to imagine that happening intentionally honestly

 

[SolidChamp]

Neat.

 

[Memento]

Is this a joke thread?

 

[henhowc]

Ps5 launch

Jumpin :bloop:

 

[PlanetSmasher]

Ah yes, such a wonderfully unique statement like "discover your next favorite game".

 

[Splader]

The slogan taking is weird, but whatever.
But how the heck is GTA 5 anyones next favourite game lol

 

[BadWolf]

Feels like today's PS Now announcement has resulted in quite a few butthurt XB fans.

 

[Everywhere]

Not a good look for Sony.

 

[SnatcherHunter]

Is this a joke thread?

Click to shrink...

Nope

 

[Lant_War]

This wouldn't have happened under Shawn Layden's leadership.

Click to shrink...

Haha, no. Shawn always copied Phil's suits on E3 conferences as well.

 

[Velocity:Design:Comfort]

I thought you meant a whole campaign or idea or unique phrase....

but hahahahhahahahah this is a thread ahahah

 

[Ploid 6.0]

I just googled "Discover your next favorite" and a lot of things use this so far. It seems common in a search store type of use.

 

[Deleted member 59519]

Better ingredients, better PS5. Papa PlayStation

 

[Splader]

Feels like today's PS Now announcement has resulted in quite a few butthurt XB fans.

Click to shrink...

It's not a completely serious thread, no need to hurl insults. Go ahead and look at other threads the OP has made.

That being said, it is a little weird that they're using the same tagline for their service. Like word to word. You could get the same point across using different words.

 

[Ghost Slayer]

Not a good look for Sony.

Click to shrink...

I am sure they will worry about this lol

 

[Deleted member 4761]

 

[Squarehard]