I find these posts really weird.I can't believe people fall for this, Sony doesn't give a fuck, they just know they can use this for their benefit.
I'm not a black person, but I'm part of a minority that sees increased support every damn June. I know a bunch of companies are in it for the Pink Money. Many of them do not regularly employ practices to help the more vulnerable people of my community.
Do I turn my back on their support? Hell no. Can they do better? Of course. But guess what, being openly supportive of my community helps. Normalize acceptance and respect, because that is seen as being "woke" nowadays. And most importantly, the world isn't divided between extremist bigots and progressive people. There are people in the middle, with no strong feelings one way or the other that can be swayed in either direction. At the end of the day, their public support indirectly helps in the big picture.
So unless any brand actively works against my rights or the rights of other people behind the scenes, I'm honestly not going to get up in arms when they decide to publicly show support. Specially if the support goes beyond just a tweet.