Personally I don't get the marketing strategy at all. I know it didn't unfold how they wanted it to, but this is worse than I expected. Im sure the next few months will be great, but up until now? Jeez.
How do you know it didn't unfold how they wanted it to? Perhaps this is what they wanted. My guess is if they want to blow people's minds with a few packed events they should wait for the best possible time, closer to launch. Apple announces and markets new iPhones weeks before launch. Is this bad marketing strategy?
With all respect to Xbox, they are the ones who have things to prove. Honestly, Sony needs one event before launch: "here is the trailer for Horizon 2. Here is the trailer for the new God of War. And here is the console." Done. (Not saying this is how it's going to go, just an example).
I get people are impatient to see what Sony has planned - I am too. But the fact they have been silent so far is not bad marketing strategy. Why would they say anything now? PS4 is still not done, believe it or not - it is very much alive with what is possibly its biggest title launching in a month, and then following with another big, first party exclusive. The Sony brand is alive and well - even if they are not talking about PS5 much. And then, once the hype of these new titles settles in - they show us what's next. People have to realize, Microsoft is rushing to talk about Series X not because that is "good marketing strategy" but because, well, they don't have that much else to talk about at this point. And this is not a jab at them, they are doing a good job, but it is how it is.
