You can say this a million times but a U.S centric, English dominated forum will never truly comprehend that.
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Sony: “Wait For PS5 Sales” In Response To PlayStation’s Current Marketing Strategy
- Thread starter Sillegamer
- Start date
You can say this a million times but a U.S centric, English dominated forum will never truly comprehend that.
Sony's marketing has been fine.
They upload a logo and get insane engagement.
They show off a controller and get ridiculous engagement.
Epic show off their new engine running on a PS5 and it kills the internet.
Microsoft wish they were generating this hype doing next to nothing.
They upload a logo and get insane engagement.
They show off a controller and get ridiculous engagement.
Epic show off their new engine running on a PS5 and it kills the internet.
Microsoft wish they were generating this hype doing next to nothing.
those people aren't paying attention until the system has a date and closer to launch.
should reeeeeally read the quote in context. Sales will determine if they've done a good or bad job promoting their new console.
True that but I would argue even in the USA, the Sony Playstation brand is a bit more popular than Microsoft Xbox brand but outside of the USA, the Playstation brand out right leave the Xbox brand in the dust.
Three out of four PlayStation consoles have sold more than 100 million.
I firmly believe we'll be adding a fourth one to that exclusive group in seven years time.
There's nothing silly or arrogant about what me or Sony say.
See?
I'm sure PS5 is going to sell gangbusters, but that being said I don't think that is a metric Microsoft is going to use to measure its success against.
We shall
I think Xbox not having the brand recognition worldwide is part of the reason they transitioned to also being on PC. There's a lot of countries they'll just never sell that well in, even if they throw a ton of marketing and focus at it. But if their games are on PC they don't have to worry about selling consoles there to tap into the gaming audience. PC will cannibalize some console sales, but probably opens way more people to them than they'd otherwise have if they focused only on consoles.
I think Sony's marketing of PS5 is fine. They're tapping into that desire that people want to know more, and it builds a lot of hype even if there's a little frustration with it.
I think Sony's marketing of PS5 is fine. They're tapping into that desire that people want to know more, and it builds a lot of hype even if there's a little frustration with it.
I think the biggest issue is no true exclusives for xbox, its true success will be a cross platform ecosystem, not a single consoles sales. Its kind of a given we're looking at PS5 being 100M+ again, and xbox being around half that.
Sony's marketing in a nutshell:
Maybe they just took a page out of the Nintendo's handbook (not a first) and saw how simple they handled the reveal and the release of the Switch (Announcement, Console/Game in depth showing and Release all within 5 months).
Maybe they just took a page out of the Nintendo's handbook (not a first) and saw how simple they handled the reveal and the release of the Switch (Announcement, Console/Game in depth showing and Release all within 5 months).
They have an advantage and they haven't fucked up.
This the goal is not to fuck up.
If they keep this up their sales are going to be more than fine.
This the goal is not to fuck up.
If they keep this up their sales are going to be more than fine.
If you're conflating marketing strategy with arrogance, you're looking at it all wrong (and emotionally lol). These companies pay the best people top $$$ to promote and market these consoles in the most effective manner.
Microsoft has been super loud and eager to show off the Xbox Series X because the Xbox One was a disaster for them (relative to their success with the Xbox 360). Of course they want to move on and talk about next-gen.
Sony on the other hand has 2 of the biggest games of the year exclusive to their console (Final Fantasy 7 and The Last of Us 2) and the PS4 is one of the best selling systems of all time. It's in their favour to continue focusing on PS4 until those games are out on the market.
Not to mention, people these days have short attention spans. Xbox Series X reveal is old news now, so PS5 reveal is now what people are anticipating. It's all working in Sony's favour.
Microsoft has been super loud and eager to show off the Xbox Series X because the Xbox One was a disaster for them (relative to their success with the Xbox 360). Of course they want to move on and talk about next-gen.
Sony on the other hand has 2 of the biggest games of the year exclusive to their console (Final Fantasy 7 and The Last of Us 2) and the PS4 is one of the best selling systems of all time. It's in their favour to continue focusing on PS4 until those games are out on the market.
Not to mention, people these days have short attention spans. Xbox Series X reveal is old news now, so PS5 reveal is now what people are anticipating. It's all working in Sony's favour.
I just don't really understand what's gotten people so worried. Its not like the console is coming tomorrow. We are like 6 months out. Is there really a difference between us knowing details now vs a month from now, other than to quell our hype?
Once PS turns on the marketing machine, they won't stop. Not only are they the market leader, but they are also the most popular brand.
As soon as they show what the console will actually look like and a couple of exclusives, they are going to crash the internet.
As soon as they show what the console will actually look like and a couple of exclusives, they are going to crash the internet.
As much as I know this won't happen I really wish Sony would aim to manufacture 30 million units in the first year because I am certain with every fiber in my body that they'd sell all of them. Doing so would help minimize stock shortages and get the PS5 community off to an incredibly strong start.
Yeah the difference is they'll complain more AFTER the reveal about lack of announcements if the console is revealed early. xD
If "Arrogant Sony is back" is what people are divining from this response, they will have had to be looking for that to begin with.
This is a totally reasonable response.
Sony and MS are not in the same boat, so why would they go about marketing their next gen hardware the same way? It defies reason.
This is a totally reasonable response.
Sony and MS are not in the same boat, so why would they go about marketing their next gen hardware the same way? It defies reason.
I mean, it's working. The posts with the logo and controller were everywhere. The Unreal demo was just a tech demo and got more hype than an entire showcase for Xbox.
As long as the price isn't ridiculous and the games look good, it'll be a success.
As long as the price isn't ridiculous and the games look good, it'll be a success.
Pretty much this...they know they can release whatever they want, whenever they want and it'll do huge numbers and have a ton of buzz.
It's actually smart IMO.
Once they have a proper reveal and show PS5 games that's all any one is going to be talking about...they are building the wave to next gen.
I didn't no what this meant so I googled Sporting CP. Apparently they are the third most decorated team in the league. So yes, Xbox and Sporting CP is a fair comparison.
Thanks, I was too embarrassed to look, thinking I'd fail to find the reference.
Considering that even after cutting off Kinect they were left with an equally priced console with much inferior performance and less critical/commercial first party hits throughout the generation, it's not much of an exaggeration to say that Xbox's brand in the US is the only reason they sold enough for Microsoft not to throw in the towel on the division altogether.
I mean... Sony could have a bunch of mediocre PS5 launch titles and it would still sell bucket loads.
The success of the PS4 has guaranteed the success of the PS5, no matter what Microsoft achieves.
This ain't no PS3, and look how well that recovered.
The success of the PS4 has guaranteed the success of the PS5, no matter what Microsoft achieves.
This ain't no PS3, and look how well that recovered.
On the other hand is good MS is quite agressive and healthy again, or we would get a 8 tflops PS5 without many customizations and PS ps plus would be 100 dollars per year.
I'm comparing the views of the last Inside Xbox, Paper Mario reveal and GoT SoP, from each respective companies' main Twitter and Youtube Account
Inside Xbox between Twitter and Youtube has 3 million views.
GoT is around 1.8 millions views between both of them. A single game from this gen.
Paper Mario from Youtube alone has 3.8 million views and 3.2 million from twitter.
Both Nintendo and Sony are from a single game. One is a new Ip and the other a mid tier one.
Microsoft went to unveil next gen and had a huge Ip in their show, Assassin's Creed.
Just wait until Sony unleashes everything.
Inside Xbox between Twitter and Youtube has 3 million views.
GoT is around 1.8 millions views between both of them. A single game from this gen.
Paper Mario from Youtube alone has 3.8 million views and 3.2 million from twitter.
Both Nintendo and Sony are from a single game. One is a new Ip and the other a mid tier one.
Microsoft went to unveil next gen and had a huge Ip in their show, Assassin's Creed.
Just wait until Sony unleashes everything.
No one wants a long ass lead up and release cycle except people on gaming forums. It's a different time. Nintendo kinda killed it with the quicker announce/release.Sony's marketing in a nutshell:
Maybe they just took a page out of the Nintendo's handbook (not a first) and saw how simple they handled the reveal and the release of the Switch (Announcement, Console/Game in depth showing and Release all within 5 months).
All the doom and gloom in the past months that Sony was messing up, now doesn't matter. It's all been erased. Absolute geniuses. Or are they once again lucky as hell? They have garnered control of the next gen narrative doing nothing.
Come on man. Even PS3 managed to outsell Xbox, despite launching a year later. PS5 will do just fine, regardless of Sony's marketing strategy.
Microsoft isn't leading anything. The big portion of gamers are not aware of anything, will know about the systems close or after release. All this talk for months reaches a small portion of the gaming community. Sony's silence is hurting nobody, because if you really care about specs and features, you will take the desicion once you know everything about each option. Not before. If you already decided, is because you already knew what was your preference or choice regardless of the specs and everything else
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People will read into it what they want I guess. Acting like he just pulled a $599 and people can get another job to pay for it comment.
This was a very conservative business as usual comment.
This was a very conservative business as usual comment.
Another day, another quote on Era taken out of context. He's just literally saying, you'll need to judge us on the sales.
PlayStation already has majority mindshare, Microsoft is in the process of climbing a mountain trying to increase Xbox mindshare, so of course their marketing strategies are going to be entirely different. They're starting from very different positions going from this gen in to the next.
PlayStation already has majority mindshare, Microsoft is in the process of climbing a mountain trying to increase Xbox mindshare, so of course their marketing strategies are going to be entirely different. They're starting from very different positions going from this gen in to the next.
I don't think one follows the other. Two things can be true at the same time: Sony's marketing for the PS5 was not good and Sony is going to sell every single PS5 it produces. Not to say those things will be the outcome at the end of the day but to answer the question "is Sony's strategy the best strategy possible for PS5" with "wait until we sell out all of the consoles at launch" is a pretty weak argument, imo.
it's so funny seeing that peeps still have this image/perspective that MS keeps trying super hard and falling short while Sony just trips and falls headfirst into success time after time, and gp is just blindly hypnotised by the Playstation brand through no fault of Sony. lol
Their strategy isn't done yet and will ramp up when it matters. A wait and see the results, then judge is a perfectly fine argument.
it actually because they finish 3rd every year
SAUDACOES DO GLORIOSO
I contend it doesn't follow. It's a weak argument because it didn't address the original question. It's essentially trying to end the convo. "oh yeah, well just wait and see" is always a weak argument, imo. Maybe that's just me.
Sony has built an absolute juggernaut of a brand and they can definitely sustain much more in the way of missteps with the PS5 compared to the needle MS needs to thread with Xbox, imo. Given the thread a few weeks ago that saw the overwhelming majority of people say there is pretty much nothing that could them to switch from Playstation to Xbox, I think it's a fair assessment. At least with regards to the gaming enthusiasts.
The questions doesn't deserve a answer more than that. Their marketing strategy has barely started at this point. What people think now is worthless, what has or hasn't been said at this point means very little, as the console is months away still and will be heavily marketed in that time. Being first to the starting line doesn't make much of a difference. Both console marketing will be defined in the next few months and leading up to release, not by the last 6 months.