Hmm, I'm on my 3rd Sony Xperia phone in the last 10. I've yet to see anyone else in public with a Sony phone. Trust me I'm always looking too.
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Sony: “Wait For PS5 Sales” In Response To PlayStation’s Current Marketing Strategy
- Thread starter Sillegamer
- Start date
I can back this up!
Anyways, Sony's strategy has been pretty clear to me for awhile: they were lining up the tech talks for GDC (Cernys talk and the Unreal 5 demo would have been a great compliment to each other) and then the actual games would have been a "See you in June!" moment, which sounds like we are getting.
Microsoft's strategy has been to get out there early and hammer the message home as much as they can from then until launch.
The thing is: both strategies are completely valid and have their positives and negatives. Whomever "wins" this "marketing war" will not be decided until well after launch, so getting caught up in who is "winning" the day to day is foolish and stupid. It's the equivalent of making fun of the other team when you are up by a touchdown in the first quarter...still a lot of game to be played.
Don't panic folks, both marketing plans for both companies will be up to full speed by late July/early August. Just be patient :)
Lol nigga, it's May.
If Sony knocks their reveal out of the park next month, it won't matter who got their message out first.
Y'all gotta relax.
That's interesting. I wonder why they would have skipped the PS4 but are excited about the PS5. IF they love the PS brand why wouldn't they have bought a PS4? It has had a ton of great games and they missed out on them all?
Excuse me?
It's pointing out the obvious engagement differences between both consoles.
A logo was shown and got how many millions of likes on Instagram? They(Sony) don't have to market like Xbox does because their fans do the marketing for them.
Seeing how the thread seems to be attempting to paint Sony as arrogant when it's anything but that also annoyed me. All they were saying is "wait and see" basically.
I'm talking about in terms of the upcoming gen. I have seen plenty of people act like that playstation are in risk of ruining their chances of 'winning' next gen because of the differences in both companies approach to marketing their next consoles.
Also, to follow your tone:
"which of course is met with a lot of pessimism, is that Microsoft is better prepared this time around." - Said no one
All I ever see if people acknowledge that MS are on track to perform better next gen than they did this one, because of the work they have done to change company direction.
Finally, not sure what your points are regarding Sonys previous E3s is about, that's got nothing to do with the discussion at hand.
Sony is fine. They could say nothing and still remain the dominant player because they're Sony. If they went on a marketing blitz they would be the talk of the town. If they remain silent and give out scraps they would be the talk of the town. Next gen hype is in full swing and there are way more Sony fans (and potential fans ) in the world. They're just the bigger brand. I don't think their announcement strategy matters much at all honestly.
People also seems to forget that the xbox one was showed in may 2013 and the ps4 in june 2013, so their isn't even much changed. And the long wait for the switch annoucement didn't stop people to be excited.
Thank you, someone gets it. I keep seeing posts about how Sony is fucking up their marketing but the ultimate decider of whether or not a company has fucked up their marketing is in the product's sales. However so far, their approach is clearly working for them if the social media and web metrics are anything to go by.
Likewise with Microsoft, their approach is working for them relative to where they were/are in the market right now. Far stronger and concise message than last time, and aside from the minor slip up with the recent Inside Xbox show, momentum is clearly building. Not sure why so many people here think they're backseat marketers and developers just because they post on a forum and like videogames. It's puzzling.
I think even though people may think they are worse off financially, because of unemployment, because of the economy, or exchange rates outside US or other factors, people are still going to buy entertainment no matter what. It gets people through difficult times. That's why we get memes of uni/college students eating instant noodles while gaming on a high end PC.
PS5 could be $599 and it will sell out the first six months. After that, the price could be an issue. But not launch.
PS5 could be $599 and it will sell out the first six months. After that, the price could be an issue. But not launch.
So I was going to make a post about "forget ps5, a good price drop on ps4 and it will do bank."
So I started looking up ps4 prices right now. sold out. sold out. $300! sold out. Bundles available from $400! This is on both slim and pro. yeah, I think people might be thirsty as fuck.
So I started looking up ps4 prices right now. sold out. sold out. $300! sold out. Bundles available from $400! This is on both slim and pro. yeah, I think people might be thirsty as fuck.
PS4 had event in february. They didn't show the box, but they did show a lot of games.
PlayStation is the stronger brand therefore it's guaranteed to sell the most!!
Look how that worked out for the Xbox One in the US. 7 years later, it's still incredibly important to have strong messaging and a competitive price. Those were key components in Sony's winning strategy this gen.
Look how that worked out for the Xbox One in the US. 7 years later, it's still incredibly important to have strong messaging and a competitive price. Those were key components in Sony's winning strategy this gen.
It's Microsoft who has something to prove, which is why they won't stop talking about next gen.
Sony just has to stick to whatever they have planned. A June reveal and November release is completely normal, I don't know how this could 'hurt' Sony.
Sony just has to stick to whatever they have planned. A June reveal and November release is completely normal, I don't know how this could 'hurt' Sony.
I mean, he is right. They have two major first party games to be released on the current gen soon. Their control reveal etc garnered insane buzz. UE5 demo was all over the place with PS5 named plastered all over it. Not like the console is launching next month lol. They have plenty of time to kick up the marketing
and who the heck are we kidding, it's gonna be sold out at the start anyways
and who the heck are we kidding, it's gonna be sold out at the start anyways
Pretty sure the strenght of the xbox brand in the usa, is why Xbox is still around.
Xbox 360 dominated the US by a large margin over the PS3. PS4 outsold Xbox One. Giving up a significant market share is not really good.
Xbox brand may be stronger, but PS4 outsold Xbox One. And that's my point. Brand will get your foot in the door, but you still need a competitive offering.
That also had a lot to do with Sony's fuckups with the PS3 and turning it around with the PS4. Just because PS4 sold more doesn't mean Xbox did badly, as the console market keeps getting bigger despite the death of consoles narrative, and Xbox is still a very strong brand in the US and the rest of the American continent.
Wasn't most of that fanart mocking the controller's design?
The English translation is actually up. Btw no need to source The Verge on this because they're not even the source lol
PS5 is only mentioned a single time by Sony in the Q&A.
PS5 is only mentioned a single time by Sony in the Q&A.
You're continuing to illustrate my point. Sony absolutely messed up with the messaging and price around the PS3, and sales were impacted by it. Microsoft messed up with messaging and price on the Xbox One, and sales were impacted by it. Brand will only get you so far in the market.
Eh, I feel like all I ever saw were memes comparing it to different things it looked like. Not exactly an instantly beloved icon.
Brand is the reason ps3 recovered (EU and to a lesser extent Asia) and Xbox consolidated in America after the 360.
Of course marketing has a large impact in sales, but it's not the only determining factor.
The concern in here is unnecessary. The PS5 will sell just fine, guys. Marketing in May won't make a bit of difference in the long run.
The Wii was the best selling generation 7 console in the US, not the Xbox 360. It didn't "dominate" the US.
The Xbox brand isn't stronger worldwide or in the US. What would make you think that?
The Wii was the best selling generation 7 console in the US, not the Xbox 360. It didn't "dominate" the US.
The Xbox brand isn't stronger worldwide or in the US. What would make you think that?
Ofcourse your product need to be competing, your brand popularity is even attached to the quality of your products. It's also way more effective to market a quality product instead of a dull.
I don't read that as, "Just you wait until you see the sales (smug)," and more, "I can't comment on the success of our strategy until we see the sales."
That happens everytime.
What I saw were BIG artist that almost never promoted gaming doing designs about em on their pages.
You know, it's possible for something to have poor marketing and still have it sell well through word of mouth and reputation.
Being silent to your product, closer to release =/= bad marketing.
You may not realise it but you're actually strengthening peoples argument about how well playstation will do, regardless of them leaving their reveal longer than before.
The only real territories that Xbox has strength in is the US and UK and regardless of their complete fuck up at the start of this gen, they still did well there. Not as good of course but we'll enough to keep them going.
Even if somehow playstation was still damaged by a late reveal, they are strong in many more countries than xbox and are truly a global platform so the potential damage would be even smaller.
I'm clearly comparing Xbox 360 vs PS3, and Xbox One vs PS4.
Of course the PS5 is going to sell well. But it's not going to sell as well as the PS4 if it doesn't have clear messaging and a competitive price.
It's going to sell like hotcakes. So I'm not "concerned" about that.
But being into games for going on 30 years now, I have not seen a big player in the industry handle marketing for a big new gen thing in this way and personally, it does not work for me. I know many are fine with it, but this to screams "arrogant Sony is back". If their console is releasing this fall, you'd think at 6 months out we would have more than a tech deep dive boring spec talk an a logo, yet here we are.
I will buy a PS5 (unless launch games aren't must haves) so they don't NEED to do anything to convince me. But I don't like seeing Sony doing so little to promote their big new thing. I like the spectacles, press conferences, blowouts, etc. Generating hype by showing THEY are excited about it, and passing that along to us, is something we are used to having - and I don't actually understand what the logical reasoning is for them to be so quiet up until now. What positive comes from keeping your mouth shut and letting MS run wild with promotion? I'm sure they have a reason, but as a consumer, I want more that what they are doing. Will we get it? Does Sony care about me and my feelings (lolol)? Nope not a chance so OK guys, you got me, but I truly hope the perceived arrogance of the last couple years does not mean *that* Sony is back. It sucked during the PS3 years (and we all saw how that started), and it sucks now. Give us something to be excited about!
But being into games for going on 30 years now, I have not seen a big player in the industry handle marketing for a big new gen thing in this way and personally, it does not work for me. I know many are fine with it, but this to screams "arrogant Sony is back". If their console is releasing this fall, you'd think at 6 months out we would have more than a tech deep dive boring spec talk an a logo, yet here we are.
I will buy a PS5 (unless launch games aren't must haves) so they don't NEED to do anything to convince me. But I don't like seeing Sony doing so little to promote their big new thing. I like the spectacles, press conferences, blowouts, etc. Generating hype by showing THEY are excited about it, and passing that along to us, is something we are used to having - and I don't actually understand what the logical reasoning is for them to be so quiet up until now. What positive comes from keeping your mouth shut and letting MS run wild with promotion? I'm sure they have a reason, but as a consumer, I want more that what they are doing. Will we get it? Does Sony care about me and my feelings (lolol)? Nope not a chance so OK guys, you got me, but I truly hope the perceived arrogance of the last couple years does not mean *that* Sony is back. It sucked during the PS3 years (and we all saw how that started), and it sucks now. Give us something to be excited about!
Also why they keep promoting services over games. They are lacking where it matters. I don't care if your 1st party games go to a service day 1 if you've had 1-3 exclusives a year most of the gen.
Well most of the gen people have been telling them not to unveil things too early. If June is true is 4-5 months bad?
That's fair enough but we have no evidence that they don't have that. The main complaint seems to be that they haven't said enough compared to xbox and thus its damaging for their launch but none of that will matte once they have their event shortly since people will then know exactly what the offer is.
