I missed that these comments are in the context of a preview of his CES presentation.
For CES, this is cookie-cutter Sony CEO speak. On that kind of stage they have all harped on synergy and making the best of Sony's 'unique' position as a multi-arm entertainment company.
For better or worse they've never quite fully capitalised on that. Sony CEOs have been 'asking' entertainment units to break down silo walls for...well..decades now. New avenues for collaboration might open up under Yoshida - Spiderman already might be the first high profile example of Sony exploiting its position across media in games and maybe that could be a prototype for the future. PSN could perhaps be leveraged for better return on other Sony assets.
But I wouldn't be thinking of Microsoft and its past form when I read this. I would be thinking of the years of successive Sony CEOs saying the same things.
What I think is notably 'new' about Yoshida is that, contrary to some investor expectations, he's doubling down on entertainment content, and not signalling a retreat as some had expected. That's a gamble on longer term value in a streaming age, I guess. Content should be king in these arenas.
For CES, this is cookie-cutter Sony CEO speak. On that kind of stage they have all harped on synergy and making the best of Sony's 'unique' position as a multi-arm entertainment company.
For better or worse they've never quite fully capitalised on that. Sony CEOs have been 'asking' entertainment units to break down silo walls for...well..decades now. New avenues for collaboration might open up under Yoshida - Spiderman already might be the first high profile example of Sony exploiting its position across media in games and maybe that could be a prototype for the future. PSN could perhaps be leveraged for better return on other Sony assets.
But I wouldn't be thinking of Microsoft and its past form when I read this. I would be thinking of the years of successive Sony CEOs saying the same things.
What I think is notably 'new' about Yoshida is that, contrary to some investor expectations, he's doubling down on entertainment content, and not signalling a retreat as some had expected. That's a gamble on longer term value in a streaming age, I guess. Content should be king in these arenas.