Every time it is shown I remember that it exists, having forgotten about it since the last showing. Whatever it is about the game, it instantly relegates itself to the back of my mind. If someone had asked me to list PS5 games yesterday without checking the internet, no matter how much time I thought about it, I would never have listed Godfall.
Also, each showing that brings it back to mind, I think "oh right that free-to-play game". Today is the first time I've internalised the concept that they will ask money for this.