I don't care for awards shows in particular, but I do like when hard work is recognized and celebrated.
I'm not a fan of the "but this is the BEST" sort of competitive mentality, as there are so many talented studios out there, doing some incredible work, and many of them go unsung. I guess, ultimately, I'd love to see the enthusiast crowd of gaming broaden their scope beyond the latest "mega-blockbusters," and shine more light on the lesser known titles that are no less fantastic and worth your time (like The Pathless, or The Last Campfire, for example; two beautiful games that aren't exactly going to blow people away visually; although they are quite visually beautiful; but are quality games that should have a lot more buzz and interest than they do, even on enthusiast game forums.
My opinions on awards shows are that it's more about the celebrity presence and ceremony than it really is about the games. This coming from a guy that actually covered the VGAs a few years back, and it was interesting to see the other journalists blowing a gasket when Kim Kardashian, or Neil Patrick Harris walked by, while I was like, "Holy shit, it's Wil Wright! Can I ask you a few questions?!" and, "Ted Price and Hideo Kojima!" A few of the journalists next to me were even like, "Who was that? Nevermind, it's the American Rejects!" It was a little disheartening, to be honest, and kind of soured me on the whole idea of the VGAs for a bit.
At least, from what little I've seen, Geoff Keighly (not sure if I spelled his name right), seems to genuinely love gaming, so there's that, at least!